GSD&M
Senior Social Strategist
GSD&M, Austin, Texas, us, 78716
TITLE:
Senior Social Strategist
DEPARTMENT : Consumer Engagement Group
REPORTS TO : Social Media Director
TRAVEL : 10-20%
FLSA STATUS : Exempt
SUPERVISORY RESPONSIBILITIES : Yes
Senior Social Strategists are responsible for developing and leading the activation of a brand(s) social media strategy and day-to-day decision making.
The Senior Social Strategist is a very dynamic role that demonstrates mastery of the fundamentals of social media including strategy, channel and content plans, community management, influencer strategy, paid social and measurement frameworks. The role requires a passion for social media and the ability to leverage that deep understanding into effective social-first content and experiences for our clients.
This role is a collaboration champion, working closely and productively with disciplines and key stakeholders across brand strategy, comms strategy, creative, account leadership, external agencies, etc. in the pursuit of First & Only solutions.
Position Specific Responsibilities/Duties
Develop holistic social media strategies including audience definition, channel plan, content framework, social voice, and measurement plans Develop social activation briefs and deliver to creative teams Partner and collaborate with creative teams to translate an idea into social-first application within budget parameters Collaborate with paid social team on both campaign and evergreen strategies Lead and manage brand influencer program (in collaboration with paid media team) Oversee the development of communication guidelines and social voice Oversee content/editorial calendar development Identify opportunities to proactively engage with relevant industry influencers and events on social Provide ongoing thought-leadership, strategic guidance and industry best practices to both clients and internal agency teams Leverage a variety of social tools and data (social media management platforms, social listening, influencer, etc.) to inform and optimize strategy and content approach Develop and/or oversee POVs on a range of social topics, as needed Monitor trends and updates in social media ecosystem and synthesize into clear brand implications and opportunities Actively participate in the growth and development of Social Strategists and Social Media Managers Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drive continuous optimization Identify opportunities to fuel an ongoing learning agenda Minimum Qualifications
Fluent across a variety of social channels as an active and passionate participant Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines Familiarity with social media analytics, insights and reporting Excellent writing, communication and presentation skills Demonstrated ability to manage client and internal relationships Preferred Qualifications
Prefer 5+ years of experience Experience with large national brands a plus Deep understanding and participation in emerging platforms (i.e. TikTok). Working knowledge of Social Media Management software and monitoring/listening tools a plus Technical understanding and ability to pick up new tools quickly Working or applied knowledge of paid social strategies/tactics Routinely takes initiative to improve process/workflow/methodologies Key Characteristics for Success
Community: You are effective in managing internal relationships across a wide variety of disciplines Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement. Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your team
Senior Social Strategist
DEPARTMENT : Consumer Engagement Group
REPORTS TO : Social Media Director
TRAVEL : 10-20%
FLSA STATUS : Exempt
SUPERVISORY RESPONSIBILITIES : Yes
Senior Social Strategists are responsible for developing and leading the activation of a brand(s) social media strategy and day-to-day decision making.
The Senior Social Strategist is a very dynamic role that demonstrates mastery of the fundamentals of social media including strategy, channel and content plans, community management, influencer strategy, paid social and measurement frameworks. The role requires a passion for social media and the ability to leverage that deep understanding into effective social-first content and experiences for our clients.
This role is a collaboration champion, working closely and productively with disciplines and key stakeholders across brand strategy, comms strategy, creative, account leadership, external agencies, etc. in the pursuit of First & Only solutions.
Position Specific Responsibilities/Duties
Develop holistic social media strategies including audience definition, channel plan, content framework, social voice, and measurement plans Develop social activation briefs and deliver to creative teams Partner and collaborate with creative teams to translate an idea into social-first application within budget parameters Collaborate with paid social team on both campaign and evergreen strategies Lead and manage brand influencer program (in collaboration with paid media team) Oversee the development of communication guidelines and social voice Oversee content/editorial calendar development Identify opportunities to proactively engage with relevant industry influencers and events on social Provide ongoing thought-leadership, strategic guidance and industry best practices to both clients and internal agency teams Leverage a variety of social tools and data (social media management platforms, social listening, influencer, etc.) to inform and optimize strategy and content approach Develop and/or oversee POVs on a range of social topics, as needed Monitor trends and updates in social media ecosystem and synthesize into clear brand implications and opportunities Actively participate in the growth and development of Social Strategists and Social Media Managers Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drive continuous optimization Identify opportunities to fuel an ongoing learning agenda Minimum Qualifications
Fluent across a variety of social channels as an active and passionate participant Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines Familiarity with social media analytics, insights and reporting Excellent writing, communication and presentation skills Demonstrated ability to manage client and internal relationships Preferred Qualifications
Prefer 5+ years of experience Experience with large national brands a plus Deep understanding and participation in emerging platforms (i.e. TikTok). Working knowledge of Social Media Management software and monitoring/listening tools a plus Technical understanding and ability to pick up new tools quickly Working or applied knowledge of paid social strategies/tactics Routinely takes initiative to improve process/workflow/methodologies Key Characteristics for Success
Community: You are effective in managing internal relationships across a wide variety of disciplines Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement. Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your team