Senior Social Media Strategist

Senior Social Media Strategist

Department: Social Media Strategy

Employment Type: Full Time

Location: Minneapolis, MN

Description

The Social Lights is a crew of creative strategists, data nerds, and social trend experts who live and breathe at the intersection of social media and culture. We are devoted to decoding culture to activate social fandoms for our brands. We Power Brighter Futures with meaningful connections, backed by the sharpest insights in the game. With a track record for social innovation and measurable results, we are a true marketing partner to our clients - whether they're household names or rising stars.

The strategy team at The Social Lights is a group of relentlessly curious, culture-obsessed storytellers devoted to decoding cultures to activate social fandoms for our brands. Our strategy team understands that the most compelling insights can be found in the hidden corners of the Internet.

Social Strategists at TSL are responsible for identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas.

To be successful, this person must be a self-starter, have a curious mind, be skilled in collaborating with creatively minded individuals, and exhibit an understanding of building social strategies that both answer clients' business objectives and inspire inventive thinking.

Key Responsibilities

Sr. Social Media Strategist Responsibilities

• Lead development of social strategy deliverables on behalf of clients, including but not limited to: comprehensive social strategies, campaign strategies, activation and influencer strategies, channel strategies, content strategies, engagement strategies, audience analysis and identification, competitor analysis, social tone + voice, social content and channel audits, social listening reports and content performance reports.
• Showcase storytelling proficiency by developing powerful narratives that simplify complicated or unfamiliar topics in ways that are clear, human, and easy for others to understand.
• Deliver insights in new, fresh ways and present strategic concepts in an engaging, captivating, and persuasive manner.
• Stay up-to-date on social/digital platforms, conversation, and culture trends - with a specific lens on the gaming industry and communities.
• Exhibit expert understanding of online brand communities including how they engage with one another and with brands.
• Analyze data to identify meaningful insights, takeaways, and recommendations that are grounded in KPIs and focused on audience, content, and channel.
• Proficient social listening skills (via social listening tools and in-platform), including platforms like TikTok, Instagram, Threads and X, Reddit, Facebook Groups, Tumblr, and Discord.
• Participate in new business development, including research via social listening reports and channel/content audits, and partner to brainstorm creative and content opportunities for prospective clients.
• Provide social audience, channel, and content POVs and proactive thought leadership to clients on behalf of TSL.
• Contribute to internal education and thought leadership across internal TSL teams.
• Lead development of reporting on behalf of clients, including Command Centers, social listening reports, and campaign performance reports.

Collaboration and Presentation Responsibilities

• Work alongside multi-disciplinary TSL teams to develop social-first strategies and ideas.
• Collaborate with cross-agency partners on behalf of client interests.
• Present strategic thinking and outputs to clients and internal partners.

People Management Responsibilities

• Support Strategy team directors in ongoing strategy team education and learning initiatives.
• Mentor and manage Associate Strategists as applicable.

Skills, Knowledge and Expertise

• 7+ years experience in a social, marketing, advertising or communications role
• Strong communication skills - both verbal and written
• Effective presentation skills
• Demonstrate ownership, original thinking and strategic leadership in your work
• Strong planning, forecasting, analytical, and research skills
• Experience in and comfort with analyzing and interpreting social data
• Ability to identify, explain and apply client-relevant insights from social data
• Prior social listening experience and proficiency in social listening tools
• Prior experience in navigating a social strategy process from insight-finding to content production
• Well organized, strong time management and prioritization skills
• Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
• Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack
• Proficiency in MRI/Simmons is ideal
• Comfort working with social media analytics tools (e.g. Sprout, Sprinklr and Khoros) and native social platform tools for reporting is ideal

* This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.

Benefits

• Health Insurance (70% Employer Contribution)
• Dental Insurance (50% Employer Contribution)
• Vision (Voluntary)
• ST/LT/Life Insurance (100% Employer Coverage)
• HSA Contribution $100/mo
• 401(k) Plan (Up to 4% Employer Match)
• Generous PTO policy
• Technology Enablement (Laptop)
• Cell Phone Stipend
• Parking Pass
• Summer Hours + Flex Work Options
• Pet-Friendly Office