adidas
Senior Manager Trade Marketing - Foot Locker, Inc.
adidas, Portland, Oregon, United States, 97204
Job Title: Senior Manager Trade Marketing - Foot Locker, Inc.
Purpose & Overall Relevance for the OrganizationCreate, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs, working in close co-operation with Key Account Sales and Merchandising Teams.Key ResponsibilitiesDefine and align the seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity.Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of sale by category, in key doors against the agreed KPI’s.Create, deliver and execute the activation strategy and roadmap.In each facet and through all channels, develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms.Secure the highest share of space within key destination doors and locations.Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met.Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.Manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process.Understand product, customer and consumer needs from the US market and all channels.Where appropriate, support SMU and franchise creation/development.Be the “consumer activation” point of contact both internally and externally.Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to in-store deployment (excluding creation).Closely co-operate with Global Brand teams (most importantly global creation team and Business Units) to secure a best practice level of implementation of global strategy.Conduct relevant reporting activities to measure the efficiency and commercial success.Manage budgets and costs within agreed measures.Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools.Establish a high-performance culture and drive employee engagement, leading by example.Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.Identify and develop high-potential talents, to fuel the team's succession plan.Key RelationshipsMerchandising/Category TeamsUS Marketing BU’s / GTMUS Market Functions: Brand Experience, Range Architecture, SCM, Finance/Demand Planning, Business DevelopmentDTC Retail, Wholesale and eCommerceKnowledge, Skills and AbilitiesHigh professional maturity.Highly collaborative with strong communication skills.High influencing skills and ability to make fact-based decisions.Strong analytical skills.Structured, organized and process orientated.Previous experience in Category Management or Merchandising/Ranging/SMU/Sales.Strong business acumen, ability to assume a broader perspective (cross-markets/global).Ability to work effectively within a team environment and under pressure.Intermediate to advanced skills in MS Office.Requisite Education and Experience / Minimum QualificationsUniversity degree in business preferred, ideally with marketing and sales focus or equivalent professional experience.Category Management/Merchandising Experience or Account Marketing/Sales: 5-7 years.Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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Purpose & Overall Relevance for the OrganizationCreate, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs, working in close co-operation with Key Account Sales and Merchandising Teams.Key ResponsibilitiesDefine and align the seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity.Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of sale by category, in key doors against the agreed KPI’s.Create, deliver and execute the activation strategy and roadmap.In each facet and through all channels, develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms.Secure the highest share of space within key destination doors and locations.Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met.Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.Manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process.Understand product, customer and consumer needs from the US market and all channels.Where appropriate, support SMU and franchise creation/development.Be the “consumer activation” point of contact both internally and externally.Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to in-store deployment (excluding creation).Closely co-operate with Global Brand teams (most importantly global creation team and Business Units) to secure a best practice level of implementation of global strategy.Conduct relevant reporting activities to measure the efficiency and commercial success.Manage budgets and costs within agreed measures.Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools.Establish a high-performance culture and drive employee engagement, leading by example.Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.Identify and develop high-potential talents, to fuel the team's succession plan.Key RelationshipsMerchandising/Category TeamsUS Marketing BU’s / GTMUS Market Functions: Brand Experience, Range Architecture, SCM, Finance/Demand Planning, Business DevelopmentDTC Retail, Wholesale and eCommerceKnowledge, Skills and AbilitiesHigh professional maturity.Highly collaborative with strong communication skills.High influencing skills and ability to make fact-based decisions.Strong analytical skills.Structured, organized and process orientated.Previous experience in Category Management or Merchandising/Ranging/SMU/Sales.Strong business acumen, ability to assume a broader perspective (cross-markets/global).Ability to work effectively within a team environment and under pressure.Intermediate to advanced skills in MS Office.Requisite Education and Experience / Minimum QualificationsUniversity degree in business preferred, ideally with marketing and sales focus or equivalent professional experience.Category Management/Merchandising Experience or Account Marketing/Sales: 5-7 years.Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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