Adidas
Senior Manager Trade Marketing - Foot Locker, Inc.
Adidas, Portland, Oregon, United States, 97204
Purpose & Overall Relevance for the Organization
Create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs, working in close co-operation with Key Account Sales and Merchandising Teams.
Key Responsibilities
Define and align the seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity.
Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of sale by category, in key doors against the agreed KPI’s.
Create, deliver and execute the activation strategy and roadmap.
In each facet and through all channels, develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms.
Secure the highest share of space within key destination doors and locations.
Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met.
Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.
Manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process.
Understand product, customer and consumer needs from the US market and all channels.
Where appropriate, support SMU and franchise creation/development.
Be the “consumer activation” point of contact both internally and externally.
Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to in-store deployment (excluding creation).
Closely co-operate with Global Brand teams (most importantly global creation team and Business Units) to secure a best practice level of implementation of global strategy.
Conduct relevant reporting activities to measure the efficiency and commercial success.
Manage budgets and costs within agreed measures.
Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools.
Establish a high-performance culture and drive employee engagement, leading by example.
Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
Identify and develop high-potential talents, to fuel the team's succession plan.
Key Relationships
Merchandising/Category Teams
Sales Teams
US Marketing BU’s / GTM
US Market Functions: Brand Experience, Range Architecture, SCM, Finance/Demand Planning, Business Development
DTC Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities
High professional maturity
Highly collaborative with strong communication skills
High influencing skills and ability to make fact-based decisions
Strong analytical skills
Structured, organized and process orientated
Previous experience in Category Management or Merchandising/Ranging/SMU/Sales
Strong business acumen, ability to assume a broader perspective (cross-markets/global)
Ability to work effectively within a team environment and under pressure
Intermediate to advanced skills in MS Office
Fluent in English
Requisite Education and Experience / Minimum Qualifications
University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience.
Category Management/Merchandising Experience or Account Marketing/Sales: 5-7 years.
Diversity, Equity, and Inclusion
At adidas, we champion individual uniqueness and cultivate a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
Benefits
Robust and progressive medical coverage, including HSA or FSA options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
401k plan and Stock Purchase Plan with employer match.
Education assistance and generous Leave policies including 14 weeks of paid parental leave.
Annual bonus based on company and personal performance.
Flexible time off accrued at .4388 hours per day, increasing with years of service, twelve paid holidays, and Service Time Off during milestone years.
Hybrid work environment, working 3 days in office and 2 days remote. Location: Portland, Oregon.
Working language is English.
#J-18808-Ljbffr
Create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs, working in close co-operation with Key Account Sales and Merchandising Teams.
Key Responsibilities
Define and align the seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity.
Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of sale by category, in key doors against the agreed KPI’s.
Create, deliver and execute the activation strategy and roadmap.
In each facet and through all channels, develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms.
Secure the highest share of space within key destination doors and locations.
Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met.
Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.
Manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process.
Understand product, customer and consumer needs from the US market and all channels.
Where appropriate, support SMU and franchise creation/development.
Be the “consumer activation” point of contact both internally and externally.
Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to in-store deployment (excluding creation).
Closely co-operate with Global Brand teams (most importantly global creation team and Business Units) to secure a best practice level of implementation of global strategy.
Conduct relevant reporting activities to measure the efficiency and commercial success.
Manage budgets and costs within agreed measures.
Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools.
Establish a high-performance culture and drive employee engagement, leading by example.
Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
Identify and develop high-potential talents, to fuel the team's succession plan.
Key Relationships
Merchandising/Category Teams
Sales Teams
US Marketing BU’s / GTM
US Market Functions: Brand Experience, Range Architecture, SCM, Finance/Demand Planning, Business Development
DTC Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities
High professional maturity
Highly collaborative with strong communication skills
High influencing skills and ability to make fact-based decisions
Strong analytical skills
Structured, organized and process orientated
Previous experience in Category Management or Merchandising/Ranging/SMU/Sales
Strong business acumen, ability to assume a broader perspective (cross-markets/global)
Ability to work effectively within a team environment and under pressure
Intermediate to advanced skills in MS Office
Fluent in English
Requisite Education and Experience / Minimum Qualifications
University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience.
Category Management/Merchandising Experience or Account Marketing/Sales: 5-7 years.
Diversity, Equity, and Inclusion
At adidas, we champion individual uniqueness and cultivate a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
Benefits
Robust and progressive medical coverage, including HSA or FSA options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
401k plan and Stock Purchase Plan with employer match.
Education assistance and generous Leave policies including 14 weeks of paid parental leave.
Annual bonus based on company and personal performance.
Flexible time off accrued at .4388 hours per day, increasing with years of service, twelve paid holidays, and Service Time Off during milestone years.
Hybrid work environment, working 3 days in office and 2 days remote. Location: Portland, Oregon.
Working language is English.
#J-18808-Ljbffr