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Worthington Enterprises Ltd

Digital Marketing Analyst Intern

Worthington Enterprises Ltd, Columbus, Ohio, United States, 43224


Job DescriptionDigital Marketing Analyst InternWorthington Enterprises Consumer Products Marketing Team is looking for a detail-oriented and motivated intern to join our Digital Commerce team. The primary focus of this role is to assist in updating product content across retailer platforms and supporting execution of online optimizations including media activations across brand and retail platforms. The ideal candidate will help improve efficiency in managing our digital assets and will be integral to keeping our content accurate and up to date across retail and brand platforms.Key Responsibilities Retailer Product Content Updates and Execution Support:Manage and update product content across retailer platforms, ensuring all information is accurate, up-to-date, and aligned with strategic initiatives for smaller retail partners, allowing the team to focus on key accounts. Digital Asset Management (DAM) Support:Provide support in reviewing and updating assets within the DAM system, ensuring consistency with current standards when needed. Process Documentation and Improvement:Assist in documenting workflows and processes related to content updates and retailer platform management to streamline future operations. Cross-Functional Collaboration:Collaborate within the Digital Commerce team and with cross functional partners on Brand, Commercial and Creative team to ensure smooth execution of projects and alignment on content updates across platforms.Qualifications: Currently pursuing a degree in Marketing, Business, Digital Commerce/Digital Marketing or a related field. Strong attention to detail, particularly with regard to data accuracy and content consistency. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint); familiarity with DAM systems or retail platforms is a plus. Awareness of current media and marketing trends, including social media platforms, to ensure content aligns with industry best practices and emerging digital strategies. Excellent communication skills and ability to work collaboratively with cross-functional teams. Self-driven with the ability to manage multiple tasks and meet deadlines.What You Will Learn: Hands-on experience in updating product content across major retailer platforms. Insight into the operations of a digital commerce team and managing cross functional relationships including brand, commercial and retailer relationships. Skills in maintaining accuracy and consistency in digital assets. Opportunities to contribute to meaningful projects that support business growth.About UsWorthington Enterprises (NYSE: WOR) is a designer and manufacturer of market-leading brands that help enable people to live safer, healthier and more expressive lives. Worthington Enterprises operates with three segments: Building Products, Consumer Products and Sustainable Energy Solutions. Worthington's emphasis on innovation and transformation extends to building products including water systems, heating and cooling solutions, architectural and acoustical grid ceilings and metal framing and accessories, and consumer products in tools, outdoor living and celebrations categories sold under brand names Coleman®, Bernzomatic®, Balloon Time®, Level5 Tools®, Mag Torch®, Well-X-Trol®, General®, Garden-Weasel®, Pactool International®, HALO and Hawkeye™. Worthington Enterprises also serves the growing global hydrogen ecosystem through on-board fueling systems and gas containment solutions.Founded in 1955 as Worthington Industries, Worthington Enterprises follows a people-first Philosophy with earning money for its shareholders as its first corporate goal. Headquartered in Columbus, Ohio, Worthington Enterprises employs approximately 5,000 people throughout North America and Europe.