Designer Brands
Sr Content Creator
Designer Brands, Columbus, Ohio, United States, 43224
SR SOCIAL MEDIA CREATOR
General SummaryThe Sr. Content Creator is a passionate self-starter with a creative eye for social video. This person isresponsible for creating engaging, high-quality, buzz-worthy social content to be used across allplatforms (Meta, Pinterest, and TikTok) within organic and paid channels. This role focuses on contentcreation, trend ideation and video editing to support organic social initiatives. This person has a pulseon trends and the community across all social channels and creates content to support those platformnative needs for DSW. This person must be comfortable being on camera through on-camera content.
Reports to: Manager, Social Media & Content
Essential Duties and Responsibilities:•Create engaging, high-quality, on-brand social video content that could be leveraged across allplatforms and within both paid and organic channels, including acting as DSW personality as anon-camera personality•Maintain a strong connection with DSW community and social trends through daily communitymanagement to help drive content that will resonate with fans and be relevant within theplatforms.•Work closely with social strategy lead to plan social calendar and determine when new contentmust be created.•Manage DSW social calendar execution (scheduling and posting) across all channels•Lead and plan content capture sessions based on channel needs including; style selection, shotlist, capturing photos or video content on phone, meeting deliverable deadlines, building shortform video in-app, and communicating available content to broader teams.•Maintain a foundational knowledge of brand voice and ability to write copy to support publishing•Understand social analytics to translate data into innovative social concepts to drive strongerperformance.•Supports social video content capture needs at photo shoots and brand events & activations.•Support seasonal video creative concept planning across paid and organic•Maintain a thorough understanding of brand visual guidelines and network best practices tosupport in the selection/ execution of channel appropriate assets•Work closely with internal and external partners as a way drive innovation across all platforms•Understand and keep up to date records of social channel best practices and capabilities.
Required Skills:•Has a creative eye and can produce on-the-fly content (visual + copy) for live events•Demonstrates a strong understanding of retail social media; including social analytics•Understanding of social channels, content capture, editing, etc., including finger on the pulse ofsocial trends and events•Experience working with and level of ease around talent, celebrities, tastemakers andinfluencers•Knowledge of social channels, their respective audiences and how each platform can beleveraged in different scenarios•Independent thinker; resourceful approach to getting things done•Ability to create and edit content within various editing tools and social platforms•Ability to execute tactical and strategic direction with independent judgment•High level of critical thinking ability and curiosity, particularly in balancing multiple projects andpriorities.•Strong written/verbal communication skills; strong attention to detail•Proactively seeks new work and growth opportunities to drive personal development andcompetencies•Microsoft Outlook, Excel, Powerpoint, Word, Teams•Social Media Management & Listening Software (e.g. Khoros, BazaarVoice)•Video editing programs (e.g. Capcut, in-app editing, Adobe After Effects)•Trends software (e.g. Google Trends and Pinterest Trends data)•Ideal, but not required: An experienced content creator who has worked with other brands and has amoderate social following
CompetenciesSETTING GOALS - Creates and follow effective plans. Anticipates risks, creates contingency plans.Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to takerisks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.WORKING WITH OTHERS - Clearly articulates own, other's goals. Promotes a team atmosphere bydemonstrating humility and respect. Builds effective relationships, relates well to others. Delivers andresponds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict,pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working withbusiness partners on their expectations.GETTING RESULTS - Personally accountable for work performance targets and achieving results.Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Cansimply and process complex problems. Understands underlying issues and addresses root causes.Meets deadlines, works until finished.
Qualifications
Minimum Experience:•5+ years of digital/social retail experience•Social video editing experience within apps (TikTok, Instagram, CapCut, etc) and otherplatforms (Adobe After Effects)•Knowledge of social media platforms, content format best for each platform, customerbehaviors within each, and traditional KPIs to drive strong content•Experience managing multiple campaigns at one time; digitally-focused marketing experience
Preferred Qualifications:Minimum Education:•Bachelor's degree required, preferably in Marketing, Advertising, Business or related field
The estimated pay range for this position is $70k to $104k. The successful candidate's actual pay rate offer will take into account a wide range of job-related factors including skill sets, years and nature of relevant experience, training, pay rates of associates in similar positions, the candidate's location, and other organizational needs. The estimated pay range has been adjusted for the applicable geographic differential. This range does not include benefits such as health insurance, paid or unpaid time off work, and/or retirement benefits, unless required by law. Benefits eligibility may vary based on where you work and your position. Click the link to learn more!
https://mymobilewalletcard.com/dbi/.
This position is eligible for our Annual Corporate Bonus Plan.
ALREADY AN ASSOCIATE?
You must apply through our internal portal:click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.Invested in helping our associates learn, develop, achieve and grow into strong leadersShared commitment to creating a culture fueled by engagement, excitement, optimism and funDedicated to giving back and community involvementAbout Designer Brands:
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:
We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.
General SummaryThe Sr. Content Creator is a passionate self-starter with a creative eye for social video. This person isresponsible for creating engaging, high-quality, buzz-worthy social content to be used across allplatforms (Meta, Pinterest, and TikTok) within organic and paid channels. This role focuses on contentcreation, trend ideation and video editing to support organic social initiatives. This person has a pulseon trends and the community across all social channels and creates content to support those platformnative needs for DSW. This person must be comfortable being on camera through on-camera content.
Reports to: Manager, Social Media & Content
Essential Duties and Responsibilities:•Create engaging, high-quality, on-brand social video content that could be leveraged across allplatforms and within both paid and organic channels, including acting as DSW personality as anon-camera personality•Maintain a strong connection with DSW community and social trends through daily communitymanagement to help drive content that will resonate with fans and be relevant within theplatforms.•Work closely with social strategy lead to plan social calendar and determine when new contentmust be created.•Manage DSW social calendar execution (scheduling and posting) across all channels•Lead and plan content capture sessions based on channel needs including; style selection, shotlist, capturing photos or video content on phone, meeting deliverable deadlines, building shortform video in-app, and communicating available content to broader teams.•Maintain a foundational knowledge of brand voice and ability to write copy to support publishing•Understand social analytics to translate data into innovative social concepts to drive strongerperformance.•Supports social video content capture needs at photo shoots and brand events & activations.•Support seasonal video creative concept planning across paid and organic•Maintain a thorough understanding of brand visual guidelines and network best practices tosupport in the selection/ execution of channel appropriate assets•Work closely with internal and external partners as a way drive innovation across all platforms•Understand and keep up to date records of social channel best practices and capabilities.
Required Skills:•Has a creative eye and can produce on-the-fly content (visual + copy) for live events•Demonstrates a strong understanding of retail social media; including social analytics•Understanding of social channels, content capture, editing, etc., including finger on the pulse ofsocial trends and events•Experience working with and level of ease around talent, celebrities, tastemakers andinfluencers•Knowledge of social channels, their respective audiences and how each platform can beleveraged in different scenarios•Independent thinker; resourceful approach to getting things done•Ability to create and edit content within various editing tools and social platforms•Ability to execute tactical and strategic direction with independent judgment•High level of critical thinking ability and curiosity, particularly in balancing multiple projects andpriorities.•Strong written/verbal communication skills; strong attention to detail•Proactively seeks new work and growth opportunities to drive personal development andcompetencies•Microsoft Outlook, Excel, Powerpoint, Word, Teams•Social Media Management & Listening Software (e.g. Khoros, BazaarVoice)•Video editing programs (e.g. Capcut, in-app editing, Adobe After Effects)•Trends software (e.g. Google Trends and Pinterest Trends data)•Ideal, but not required: An experienced content creator who has worked with other brands and has amoderate social following
CompetenciesSETTING GOALS - Creates and follow effective plans. Anticipates risks, creates contingency plans.Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to takerisks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.WORKING WITH OTHERS - Clearly articulates own, other's goals. Promotes a team atmosphere bydemonstrating humility and respect. Builds effective relationships, relates well to others. Delivers andresponds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict,pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working withbusiness partners on their expectations.GETTING RESULTS - Personally accountable for work performance targets and achieving results.Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Cansimply and process complex problems. Understands underlying issues and addresses root causes.Meets deadlines, works until finished.
Qualifications
Minimum Experience:•5+ years of digital/social retail experience•Social video editing experience within apps (TikTok, Instagram, CapCut, etc) and otherplatforms (Adobe After Effects)•Knowledge of social media platforms, content format best for each platform, customerbehaviors within each, and traditional KPIs to drive strong content•Experience managing multiple campaigns at one time; digitally-focused marketing experience
Preferred Qualifications:Minimum Education:•Bachelor's degree required, preferably in Marketing, Advertising, Business or related field
The estimated pay range for this position is $70k to $104k. The successful candidate's actual pay rate offer will take into account a wide range of job-related factors including skill sets, years and nature of relevant experience, training, pay rates of associates in similar positions, the candidate's location, and other organizational needs. The estimated pay range has been adjusted for the applicable geographic differential. This range does not include benefits such as health insurance, paid or unpaid time off work, and/or retirement benefits, unless required by law. Benefits eligibility may vary based on where you work and your position. Click the link to learn more!
https://mymobilewalletcard.com/dbi/.
This position is eligible for our Annual Corporate Bonus Plan.
ALREADY AN ASSOCIATE?
You must apply through our internal portal:click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.Invested in helping our associates learn, develop, achieve and grow into strong leadersShared commitment to creating a culture fueled by engagement, excitement, optimism and funDedicated to giving back and community involvementAbout Designer Brands:
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:
We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.