OUTFRONT Media
Sales Director
OUTFRONT Media, Boston, Massachusetts, us, 02298
About OUTFRONTWe are one of North America's most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!What We OfferOUTFRONT offers a comprehensive benefits program including:Medical, Dental, Vision (including same and opposite-sex domestic partners)HSA and FSA plans, Family Benefits, Pet Benefits401(k) Plan with an Employer MatchPaid Time Off, Commuter Benefits, Educational AssistanceRobust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)Overview:Set a comprehensive market sales growth strategy and execution planLead and manage the local sales team (account executives, account managers, sales assistants, administrative assistants) to achieve targeted sales revenue goalProvide leadership and direct the efforts of all OUTFRONT Media Sales personnel within the market(s) in a way that creates a winning team environmentBe the face of the marketing and selling to customers and own responsibility for client satisfactionProvide accurate weekly pacing reports; highlight any major developmentsAdminister weekly sales managementCooperate with and communicate all corporate-wide business development into local asset businessEnsure all business policies and practices are followed to the highest standardBe a collaborative team member and exemplify OUTFRONT cultural valuesPeople:Recruit, train and motivate the account executives and sales assistantsCreate an inspirational high performing culturePlan and schedule weekly sales meetings to keep staff engaged and accountableAccompany local AEs on sales calls. Identify each AE's strengths and weaknesses and develop an action plan to grow the strengths and eradicate or minimize the weaknessesMentor, coach, and develop local AEs. Teach skills knowledge and leadership - prospecting skills, negotiation role play, presentation skills.Manage workforce with a focus on diversity/affirmative action/EEO resultsRevenue:Responsible for leading the overall demand building (sales) activities for assets in market through
Robust and weekly sales management meetingsPipeline management tracking and reportingAE performance coaching and support with key opportunities and accountsEstablish and monitor quarterly and annual sales revenue targets for each local sales account executive
Establish and adjust selling prices by monitoring costs, competition, and supply and demand in order to maximize yieldWork with general manager on inventory pricing strategies and pricing yield maximizationEnsure training and development of sales staff with focus on delivering meaningful results and exceeding budgetsResponsible for approving all sales contracts per contract approval policyIncrease annual contracts and enforce renewal brief reviewCoordinate with charting personnel to manage inventory to maximize yield. Identify slow moving inventory and recommend local AE incentives to move lagging inventoryCosts:Ensure appropriate utilization of costs to optimize sales revenue returnManage and monitor travel and entertainment costs in line with the budget and set corrective actions when neededPreferred Qualifications and Experience5+ years proven industry experience. Experience, knowledge and understanding of the mobile/digital advertising ecosystem a plus5+ years sales management and leadership experience, and demonstrated track record of successful revenue ownership and team development with the ability to inspire and motivate peopleLocal market knowledge preferredExcellent communication, interpersonal, organizational, presentation and influencing skillsAbility to multitask, prioritize and meet deadlinesPossess strong client facing skillsStrong proficiency in Word, Excel, PowerPoint (MS Excel in particular); Knowledge of CRM software preferredProficiency in use of social media as a route to marketMust be professional in appearance and manner and be multi-task oriented and be able to communicate clearly, comprehensively and with complete personal and professional integrityBachelor's degree preferredHigh level of integrity and diversityKey Performance Measures:Topline revenue and sales growthRevenue Yield OptimizationCustomer development - new and existingCustomer satisfactionTeam leadership and people performance
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Robust and weekly sales management meetingsPipeline management tracking and reportingAE performance coaching and support with key opportunities and accountsEstablish and monitor quarterly and annual sales revenue targets for each local sales account executive
Establish and adjust selling prices by monitoring costs, competition, and supply and demand in order to maximize yieldWork with general manager on inventory pricing strategies and pricing yield maximizationEnsure training and development of sales staff with focus on delivering meaningful results and exceeding budgetsResponsible for approving all sales contracts per contract approval policyIncrease annual contracts and enforce renewal brief reviewCoordinate with charting personnel to manage inventory to maximize yield. Identify slow moving inventory and recommend local AE incentives to move lagging inventoryCosts:Ensure appropriate utilization of costs to optimize sales revenue returnManage and monitor travel and entertainment costs in line with the budget and set corrective actions when neededPreferred Qualifications and Experience5+ years proven industry experience. Experience, knowledge and understanding of the mobile/digital advertising ecosystem a plus5+ years sales management and leadership experience, and demonstrated track record of successful revenue ownership and team development with the ability to inspire and motivate peopleLocal market knowledge preferredExcellent communication, interpersonal, organizational, presentation and influencing skillsAbility to multitask, prioritize and meet deadlinesPossess strong client facing skillsStrong proficiency in Word, Excel, PowerPoint (MS Excel in particular); Knowledge of CRM software preferredProficiency in use of social media as a route to marketMust be professional in appearance and manner and be multi-task oriented and be able to communicate clearly, comprehensively and with complete personal and professional integrityBachelor's degree preferredHigh level of integrity and diversityKey Performance Measures:Topline revenue and sales growthRevenue Yield OptimizationCustomer development - new and existingCustomer satisfactionTeam leadership and people performance
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