Marketing Specialist

SUMMARY OF POSITION: We are seeking a dynamic and detail-oriented Marketing Specialist to join our marketing team. In this role, you will play a critical part in supporting the planning, execution, and analysis of marketing campaigns, ensuring that all initiatives align with the Kingston Valves and Superior brand strategies. The ideal candidate will have a proven track record in campaign management, content creation, and cross-functional coordination, with strong organizational and communication skills. ESSENTIAL DUTIES AND RESPONSIBILITIES Regular Functions include: Campaign Management & Execution: Assist in the development and execution of multi-channel marketing campaigns, including digital, email, print, and social media. Create the social media calendar and manage social media accounts. Coordinate with internal departments and external vendors to support marketing initiatives. Collateral & Asset Management: Manage and maintain a library of marketing assets, including brochures, presentations, product information, and promotional materials. Ensure that all marketing collateral is updated regularly and adheres to brand guidelines. Assist in the creation and distribution of marketing materials for sales and customer support teams. Event Coordination: Plan and coordinate trade shows, conferences, and company events, including vendor management, logistics, and promotional materials. Ensure seamless execution of events, including pre-event promotion, day-of support, and post-event analysis. Vendor & Partner Coordination: Liaise with external vendors, agencies, and freelancers to ensure high-quality and timely delivery of services. Negotiate contracts and manage budgets for marketing. Periodic Functions include: CRM and marketing software management (Salesforce and Pardot) Website management (Wordpress and Shopify) Customer research and analysis (customer satisfaction and NET score reports) Supervisory Responsibilities: This role does not supervise anyone. MINIMUM QUALIFICATIONS Education and/or Experience: Bachelor’s Degree or equivalent work experience of Minimum 3 years of related experience. Bilingual - ability to speak Spanish an asset. Professional/Technical Training and Skills include: Proven working experience in digital marketing, particularly within the industry. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience with direct marketing, market segmentation and marketing research. Experience with A/B and multivariate experiments. Solid knowledge of website and marketing analytics tools. Working knowledge of ad serving tools. Experience in setting up and optimizing PPC campaigns on all major search engines. Working knowledge of HTML, CSS, and JavaScript development and constraints. Working ability Microsoft Office and Graphic Design software. Fluent in CRM and emerging Marketing Automation technologies. Licenses and Certifications include: N/A