TCL North America
Senior Director of Digital & E-Commerce
TCL North America, Irvine, California, United States, 92713
OverviewReporting to the VP, Digital Marketing, the Senior Director - Digital & E-Commerce is responsible for building and managing TCL’s digital footprint. This involves driving and managing digital marketing activities that support and complement the internal efforts of sales, product marketing, communications, and TCL’s channel partner community. This position will assist in the development and execution of the digital and channel marketing strategy through the utilization of internal staff and third-party agencies. Through maximizing the digital budget, the focus for this position is to grow and enhance TCL brand awareness within the United States and grow profitable sales through the utilization of website enhancements, SEO, SEM, Email Campaigns, and Display advertising both on and off platform.Responsibilities:Team Lead
– The Senior Director – Digital & E-Commerce will inherit and lead a team of Digital & Channel Marketing professionals and third-party partnerships that aid in the execution of select marketing initiatives.Channel Partner Campaigns
– Engage channel partners (Amazon, Best Buy, Target, Walmart, etc.) to influence the digital marketing channel budget with the goal of enhancing the outcome of campaigns.Direct-to-Consumer (D2C)
– Leverage TCL.com to establish a D2C capability as we grow our brand and manage a successful launch.Ecommerce Program Management
– Partner with the TCL.com channel team in the development of a web communication strategy that is intuitive, compelling, and accomplishes the dual goals of brand building via digital marketing and eCommerce optimization.Digital Program Management
– Partner with the Digital and Channel Marketing Team in the development and execution of plans that involve Pay per Click, SEO, Channel Syndication, Website planning/support, Mobile Marketing, Search Marketing, and Analytics.Web Site Planning & Support
– Lead in the review and re-design of the TCL USA website. Develop and manage the short and long-term growth strategies.Market Research & Reporting
– Identify industry trends through market and consumer insights. Leverage this information to better position TCL within the industry.Fiscal Accountability
– Responsible for providing oversight on the budget dedicated to all Digital Marketing activities.Experience:Previous experience working within a Tier 1 brand within the Consumer Electronics or Consumer Products Industries is a plus.Over 5 years working in a strategic leadership position within Digital Marketing and Ecommerce.Previous experience working within a start-up environment.Ability to motivate and influence internal team members.Strong communication skills, both written and verbal.Experience and knowledge of CE market/channel practices.Ability to think creatively and strategically.Experience working with and influencing outside agencies.Track record of effectively managing budgets.Demonstrated ability to manage detail.Strong follow-through abilities and self-motivated.Job Type:
Full-timePay:
$150,000.00 - $175,000.00 per yearBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule:Monday to FridayExperience:Budgeting: 5 years (Required)Marketing: 5 years (Required)Management: 5 years (Required)Ability to Relocate:Irvine, CA 92618: Relocate before starting work (Required)Work Location:
In person
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– The Senior Director – Digital & E-Commerce will inherit and lead a team of Digital & Channel Marketing professionals and third-party partnerships that aid in the execution of select marketing initiatives.Channel Partner Campaigns
– Engage channel partners (Amazon, Best Buy, Target, Walmart, etc.) to influence the digital marketing channel budget with the goal of enhancing the outcome of campaigns.Direct-to-Consumer (D2C)
– Leverage TCL.com to establish a D2C capability as we grow our brand and manage a successful launch.Ecommerce Program Management
– Partner with the TCL.com channel team in the development of a web communication strategy that is intuitive, compelling, and accomplishes the dual goals of brand building via digital marketing and eCommerce optimization.Digital Program Management
– Partner with the Digital and Channel Marketing Team in the development and execution of plans that involve Pay per Click, SEO, Channel Syndication, Website planning/support, Mobile Marketing, Search Marketing, and Analytics.Web Site Planning & Support
– Lead in the review and re-design of the TCL USA website. Develop and manage the short and long-term growth strategies.Market Research & Reporting
– Identify industry trends through market and consumer insights. Leverage this information to better position TCL within the industry.Fiscal Accountability
– Responsible for providing oversight on the budget dedicated to all Digital Marketing activities.Experience:Previous experience working within a Tier 1 brand within the Consumer Electronics or Consumer Products Industries is a plus.Over 5 years working in a strategic leadership position within Digital Marketing and Ecommerce.Previous experience working within a start-up environment.Ability to motivate and influence internal team members.Strong communication skills, both written and verbal.Experience and knowledge of CE market/channel practices.Ability to think creatively and strategically.Experience working with and influencing outside agencies.Track record of effectively managing budgets.Demonstrated ability to manage detail.Strong follow-through abilities and self-motivated.Job Type:
Full-timePay:
$150,000.00 - $175,000.00 per yearBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule:Monday to FridayExperience:Budgeting: 5 years (Required)Marketing: 5 years (Required)Management: 5 years (Required)Ability to Relocate:Irvine, CA 92618: Relocate before starting work (Required)Work Location:
In person
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