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Two95 International Inc.

Senior Director Strategy and Consulting - NYC,NY

Two95 International Inc., New York, New York, us, 10261


Title



Senior Director Strategy and Consulting Position

– Contract (6 + Months) Location

– NYC, NY Rate

– $Open (Best Possible) Required Skills: Express complex ideas in conversation, presentation, and prose Synthesize qualitative and quantitative input from multiple sources to generate insights Develop marketing strategy frameworks and program roadmaps Conversant in performance analysis, test design, data actionability, and their impact on marketing activation across channels Conversant in business case development Foster a highly-collaborative working environment to generate participation from diverse perspectives Ability to navigate a diverse and matrixed organization and team structure Player/Coach approach to team leadership and strategy development Lead cross-functional strategy development in a dynamic and fast-paced environment Write insightful creative briefs and steward the creative process Originate and edit presentations to create excitement and sell ideas Comfortable operating in an ambiguous and dynamic environment Ability & willingness for international travel up to 20% 12-15+ years developing marketing strategies at an agency, consultancy, or within a marketing department Must have experience developing strategies and activations across at least two (and preferably three) of: addressable media, CRM, owned marketing/ecommerce site Familiarity with the Telco and consumer electronics industries Initiated, managed, and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc. Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools. If interested, please send your updated resume and include your rate requirement along with your contact details with a suitable time when we can reach you.

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