Lightbeam Health Solutions
VP of Marketing
Lightbeam Health Solutions, Coppell, Texas, United States, 75019
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VP of Marketing
role at
Lightbeam Health Solutions .
Transforming healthcare like never before, closing care gaps, minimizing risk, improving quality of care and quality of life, and making a true difference. Lightbeam’s proven population health management platform transforms disparate data into a full 360-degree patient picture and transforms insights into outcomes.
As a rapidly growing eHealth technology and services company, Lightbeam is seeking a Vice President of Marketing to scale marketing efforts for next level growth. The ideal candidate will be strategic with strong operational capabilities, results and outcome-oriented, creative, driven, and highly collaborative to be able to design, implement, and monitor effective marketing strategies that articulate a compelling story and align with goals to ensure that marketing department activities directly contribute to the company’s long-term success and oversee the company’s content creation, digital footprint, community relations, demand generation activities, marketing campaigns, and special events.
Responsibilities
Develop and implement timely new marketing strategies and lead the marketing team by example.
Provide strategic leadership through the management of the disciplines of marketing by driving the planning, development, implementation, execution, and monitoring of the overall marketing strategy beginning with a comprehensive marketing philosophy, business strategy, and direction.
Lead and execute a strategic marketing and communications plan.
Lead and mentor the marketing and communications team to create compelling, consistent, and cohesive messaging that speaks to specific target audiences.
Lead, develop, execute, and manage the overall marketing roadmap, vision, plan, and strategies to drive results – measured through increased brand awareness, customer acquisition, growth, and monetization.
Clearly differentiate Lightbeam and execute a sophisticated marketing plan to surpass the competition while effectively managing brand and reputational risk.
Develop compelling value propositions that drive distinct competitive advantages for selling new and existing products as well as expanding utilization within the existing client base.
Lead and empower a high-performing, collaborative team of marketers across brand, performance, communications, PR, content, product marketing, and lead generation.
Create and present the annual marketing plan and strategy to upper management.
Develop and execute marketing plans, defining what support is needed to hit objectives.
Lead the overall planning, development, and alignment of company brand across our suite of products to increase awareness for our customers, partners, prospects, and the press.
Own messaging in partnership with Product and Sales to stay ahead of market and industry trends.
Partner with Sales to develop and maintain a robust pipeline for the company to meet growth objectives.
Create and maintain an active network of marketing partnerships to enable marketing execution.
Ensure each brand in the portfolio has an ownable positioning strategy and is communicated in a compelling and consistent manner across all channels and touchpoints.
Lead retention strategies including the improvement of brand loyalty and reinforcing data-driven value propositions.
Job Requirements And Qualifications
3+ years' management experience in marketing health services and/or eHealth solutions.
5 years' successful management experience in marketing or communications, overseeing brand strategy and creative deliverables.
Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot.
Excellent organizational and time management skills.
Good communication, marketing, presentation, research, and interpersonal skills.
Experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns.
Bachelor's Degree, preferably in Marketing, Communications, or related field.
Master’s degree a plus.
Seniority level Executive
Employment type Full-time
Job function Marketing and Sales
Industries IT Services and IT Consulting
#J-18808-Ljbffr
VP of Marketing
role at
Lightbeam Health Solutions .
Transforming healthcare like never before, closing care gaps, minimizing risk, improving quality of care and quality of life, and making a true difference. Lightbeam’s proven population health management platform transforms disparate data into a full 360-degree patient picture and transforms insights into outcomes.
As a rapidly growing eHealth technology and services company, Lightbeam is seeking a Vice President of Marketing to scale marketing efforts for next level growth. The ideal candidate will be strategic with strong operational capabilities, results and outcome-oriented, creative, driven, and highly collaborative to be able to design, implement, and monitor effective marketing strategies that articulate a compelling story and align with goals to ensure that marketing department activities directly contribute to the company’s long-term success and oversee the company’s content creation, digital footprint, community relations, demand generation activities, marketing campaigns, and special events.
Responsibilities
Develop and implement timely new marketing strategies and lead the marketing team by example.
Provide strategic leadership through the management of the disciplines of marketing by driving the planning, development, implementation, execution, and monitoring of the overall marketing strategy beginning with a comprehensive marketing philosophy, business strategy, and direction.
Lead and execute a strategic marketing and communications plan.
Lead and mentor the marketing and communications team to create compelling, consistent, and cohesive messaging that speaks to specific target audiences.
Lead, develop, execute, and manage the overall marketing roadmap, vision, plan, and strategies to drive results – measured through increased brand awareness, customer acquisition, growth, and monetization.
Clearly differentiate Lightbeam and execute a sophisticated marketing plan to surpass the competition while effectively managing brand and reputational risk.
Develop compelling value propositions that drive distinct competitive advantages for selling new and existing products as well as expanding utilization within the existing client base.
Lead and empower a high-performing, collaborative team of marketers across brand, performance, communications, PR, content, product marketing, and lead generation.
Create and present the annual marketing plan and strategy to upper management.
Develop and execute marketing plans, defining what support is needed to hit objectives.
Lead the overall planning, development, and alignment of company brand across our suite of products to increase awareness for our customers, partners, prospects, and the press.
Own messaging in partnership with Product and Sales to stay ahead of market and industry trends.
Partner with Sales to develop and maintain a robust pipeline for the company to meet growth objectives.
Create and maintain an active network of marketing partnerships to enable marketing execution.
Ensure each brand in the portfolio has an ownable positioning strategy and is communicated in a compelling and consistent manner across all channels and touchpoints.
Lead retention strategies including the improvement of brand loyalty and reinforcing data-driven value propositions.
Job Requirements And Qualifications
3+ years' management experience in marketing health services and/or eHealth solutions.
5 years' successful management experience in marketing or communications, overseeing brand strategy and creative deliverables.
Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot.
Excellent organizational and time management skills.
Good communication, marketing, presentation, research, and interpersonal skills.
Experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns.
Bachelor's Degree, preferably in Marketing, Communications, or related field.
Master’s degree a plus.
Seniority level Executive
Employment type Full-time
Job function Marketing and Sales
Industries IT Services and IT Consulting
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