North American Partners in Anesthesia
Manager, Business Development Lead Generation
North American Partners in Anesthesia, Melville, New York, us, 11775
Type:
Full time
Job ID:
JR9681
Key Responsibilities:
Account-Based Marketing Strategy
Develop and execute integrated marketing programs that generate leads and align with business goals to drive B2B demand generation in hospital and ASC markets.
Marketing Automation
Leverage ABM tools (e.g. 6sense) and marketing automation platforms (e.g., HubSpot) to create, manage, and optimize multi-channel lead nurturing campaigns. Hands-on experience with email marketing automation, segmentation, and workflows is essential.
Data-Driven Approach
Track and analyze metrics, including funnel performance and campaign effectiveness, to make data-informed decisions that continuously improve lead conversion rates.
Collaborate with Business Development
Partner with the Business Development team and regional leadership to drive ABM strategies and business growth, using data and insights to guide decisions and improve outcomes.
Market Insights
Understand the competitive landscape, market dynamics, and local market factors to create targeted and impactful campaigns that resonate with key stakeholders.
Call Campaigns
Lead and manage outbound call campaigns to initiate, nurture, and qualify leads, ensuring consistent follow-up and engagement to advance leads through the funnel.
Trade Show & Event Marketing
Plan and execute lead generation strategies for trade shows, conferences, and other industry events to drive awareness, generate leads, and build relationships with potential clients.
Content Creation
Collaborate with internal teams to develop relevant content for lead nurturing, including one-pagers, blogs, videos, and educational materials tailored to hospitals and ASCs.
Referrals
Manage campaigns to optimize the effectiveness of referral program, fostering internal advocacy to drive new business referrals.
REQUIRED QUALIFICATIONS
Bachelor’s degree in marketing or a related field.
3+ years of experience in B2B marketing, with a focus on lead generation and driving growth through omnichannel campaigns.
Proficient with marketing automation tools such as HubSpot; experience with lead scoring and nurturing workflows is a plus.
Demonstrated success in managing the sales funnel, nurturing leads, and improving conversion rates.
Advanced analytical skills, with the ability to interpret data from multiple sources and report on KPIs to optimize pipeline development and ROI.
Exceptional project management and organizational skills, with the ability to work independently in a fast-paced environment.
Awareness of digital marketing channels, including SEO, PPC, social media, and email marketing.
Excellent written and verbal communication skills, with the ability to present insights and ideas clearly to cross-functional teams.
Availability to travel several days a month for client meetings, trade shows, and business development events.
PREFERRED QUALIFICATIONS
Proven experience with outbound lead generation tactics, including call campaigns and event-based marketing.
Healthcare experience is a plus.
Total Rewards
Salary: $90,000- $110,000
Generous benefits package, including:
Paid Time Off
Health, life, vision, dental, disability, and AD&D insurance
Flexible Spending Accounts/Health Savings Accounts
401(k)
Leadership and professional development opportunities
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Full time
Job ID:
JR9681
Key Responsibilities:
Account-Based Marketing Strategy
Develop and execute integrated marketing programs that generate leads and align with business goals to drive B2B demand generation in hospital and ASC markets.
Marketing Automation
Leverage ABM tools (e.g. 6sense) and marketing automation platforms (e.g., HubSpot) to create, manage, and optimize multi-channel lead nurturing campaigns. Hands-on experience with email marketing automation, segmentation, and workflows is essential.
Data-Driven Approach
Track and analyze metrics, including funnel performance and campaign effectiveness, to make data-informed decisions that continuously improve lead conversion rates.
Collaborate with Business Development
Partner with the Business Development team and regional leadership to drive ABM strategies and business growth, using data and insights to guide decisions and improve outcomes.
Market Insights
Understand the competitive landscape, market dynamics, and local market factors to create targeted and impactful campaigns that resonate with key stakeholders.
Call Campaigns
Lead and manage outbound call campaigns to initiate, nurture, and qualify leads, ensuring consistent follow-up and engagement to advance leads through the funnel.
Trade Show & Event Marketing
Plan and execute lead generation strategies for trade shows, conferences, and other industry events to drive awareness, generate leads, and build relationships with potential clients.
Content Creation
Collaborate with internal teams to develop relevant content for lead nurturing, including one-pagers, blogs, videos, and educational materials tailored to hospitals and ASCs.
Referrals
Manage campaigns to optimize the effectiveness of referral program, fostering internal advocacy to drive new business referrals.
REQUIRED QUALIFICATIONS
Bachelor’s degree in marketing or a related field.
3+ years of experience in B2B marketing, with a focus on lead generation and driving growth through omnichannel campaigns.
Proficient with marketing automation tools such as HubSpot; experience with lead scoring and nurturing workflows is a plus.
Demonstrated success in managing the sales funnel, nurturing leads, and improving conversion rates.
Advanced analytical skills, with the ability to interpret data from multiple sources and report on KPIs to optimize pipeline development and ROI.
Exceptional project management and organizational skills, with the ability to work independently in a fast-paced environment.
Awareness of digital marketing channels, including SEO, PPC, social media, and email marketing.
Excellent written and verbal communication skills, with the ability to present insights and ideas clearly to cross-functional teams.
Availability to travel several days a month for client meetings, trade shows, and business development events.
PREFERRED QUALIFICATIONS
Proven experience with outbound lead generation tactics, including call campaigns and event-based marketing.
Healthcare experience is a plus.
Total Rewards
Salary: $90,000- $110,000
Generous benefits package, including:
Paid Time Off
Health, life, vision, dental, disability, and AD&D insurance
Flexible Spending Accounts/Health Savings Accounts
401(k)
Leadership and professional development opportunities
#J-18808-Ljbffr