Kellen Communications
Account Executive, Marketing
Kellen Communications, Washington, DC
About Kellen
Kellen stands as a global leader in providing management and services to professional and trade organizations. We empower Board leaders by offering operational frameworks and strategic guidance to better serve their organization's mission and vision.
As a dedicated professional services company, we offer solutions to organizations, such as association management, public affairs, marketing, meeting management, education, and strategic communication. Leveraging our expertise across diverse industries including healthcare, food and beverage, buildings and materials, and technology, as well as our global perspective with a presence in North America and Europe, we collaborate with over 100 organizations to help achieve their goals.
Understanding the importance of a strong and effective Board of Directors, we offer customized management solutions that address the unique needs of each organization we partner with.
Position Summary
The Account Executive of Marketing at Kellen plays a crucial role in driving marketing initiatives for clients. This position involves developing and executing outcome-driven marketing strategies, fostering creativity in campaigns, staying abreast of industry trends, and maintaining client relationships. This role requires thriving in a fast-paced environment, embracing a proactive and innovative approach to achieve measurable outcomes.
Essential Functions
Outcome-driven Strategy
Creative Campaigns
Proactive Market Research
Experimentation and Innovation
Multitasking and Project Management
Client Relationship Management
Analytics
Other duties that align with the mission and vision of the company as assigned.
Qualifications
Physical Demands
This position operates within an office environment. The physical demands outlined below are representative of those that must be met by an employee to successfully fulfill the essential functions of the job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not exhaustive lists of all duties, responsibilities, or physical demands required. Employees may be required to perform other duties as assigned, and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel Requirements
Occasional travel may be necessary for this position, up to 15% of the time. Modes of transportation may include air travel, car, or rail.
Kellen EEO Statement
Kellen does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of Kellen to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.
Kellen stands as a global leader in providing management and services to professional and trade organizations. We empower Board leaders by offering operational frameworks and strategic guidance to better serve their organization's mission and vision.
As a dedicated professional services company, we offer solutions to organizations, such as association management, public affairs, marketing, meeting management, education, and strategic communication. Leveraging our expertise across diverse industries including healthcare, food and beverage, buildings and materials, and technology, as well as our global perspective with a presence in North America and Europe, we collaborate with over 100 organizations to help achieve their goals.
Understanding the importance of a strong and effective Board of Directors, we offer customized management solutions that address the unique needs of each organization we partner with.
Position Summary
The Account Executive of Marketing at Kellen plays a crucial role in driving marketing initiatives for clients. This position involves developing and executing outcome-driven marketing strategies, fostering creativity in campaigns, staying abreast of industry trends, and maintaining client relationships. This role requires thriving in a fast-paced environment, embracing a proactive and innovative approach to achieve measurable outcomes.
Essential Functions
Outcome-driven Strategy
- Develop and execute marketing strategies aligned with client goals.
- Emphasize measurable outcomes and prioritize growth in all initiatives
Creative Campaigns
- Collaborate on the implementation of imaginative marketing campaigns.
- Engage the target audience and drive lead generation through creative approaches.
Proactive Market Research
- Stay updated on industry trends, market conditions, and the competitive landscape.
- Identify opportunities for clients through proactive market research.
Experimentation and Innovation
- Foster a culture of continuous improvement within the team.
- Encourage the testing of new channels, tactics, and technologies for innovative approaches.
Multitasking and Project Management
- Effectively manage multiple projects simultaneously.
- Ensure seamless execution and timely delivery of marketing initiatives.
Client Relationship Management
- Build and maintain strong relationships internally and externally.
- Act as a trusted advisor, understanding client needs and providing strategic recommendations.
Analytics
- Analyze marketing data to extract actionable insights.
- Utilize analytics tools for optimization and informed decision-making.
- Track and evaluate the performance of marketing campaigns.
- Leverage data-driven insights to maximize return on investment.
Other duties that align with the mission and vision of the company as assigned.
Qualifications
- Undergraduate/graduate degree in marketing or communications preferred.
- Minimum of 5 years of work in communications, marketing, and/or association management.
- Experience in team management with a background in marketing education, training, conferences, events, or webinars.
- Proficiency in digital marketing, including strong writing and communication skills, coupled with experience working with professional associations, non-profits, or volunteer-led organizations.
- Ability to manage multiple projects, prioritize deliverables, and make sound decisions.
- Expertise in social media development, posting, reporting, and collaboration across departments, complemented by past agency experience.
- Proficient in MS Office products (Word, Outlook, PowerPoint, Excel), Smart Sheet (preferred), Google Analytics, email platforms (Constant Contact or Informz), social media tools (Sprout Social), and survey tools (Survey Monkey).
Physical Demands
This position operates within an office environment. The physical demands outlined below are representative of those that must be met by an employee to successfully fulfill the essential functions of the job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.
- Hybrid Work Environment: All employees located within commuting distance of one of Kellen's offices are required to go in on Tuesdays and Wednesdays. Flexibility in going into the office additional days may be necessary.
- Extended Work Hours: The nature of this role may require more than 40 hours per week to fulfill job responsibilities. Additionally, flexibility in working nights and weekends may be necessary. Longer hours, travel, and weekend commitments are typically associated with conferences or special events.
- Office Equipment Usage: The role routinely involves the use of standard office equipment, including but not limited to computers, telephones, photocopiers, filing cabinets, and fax machines.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not exhaustive lists of all duties, responsibilities, or physical demands required. Employees may be required to perform other duties as assigned, and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel Requirements
Occasional travel may be necessary for this position, up to 15% of the time. Modes of transportation may include air travel, car, or rail.
Kellen EEO Statement
Kellen does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of Kellen to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.