Marketing Content Lead

Job Details

Job Location
W Hartford - West Hartford, CT

Position Type
Full Time

Education Level
BS Degree or Equivalent Experience

Salary Range
$65,000.00 - $74,000.00 Salary/year

Job Shift
Day

Job Category
Marketing

Description

The Marketing Content Lead is responsible for the coordination of a variety of marketing programs, events, initiatives, promotions, and research projects not limited to the following:

• Coordinate with external marketing agencies as needed
• Organize and manage the asset library for internal and external use
• Lead the development and implementation of Colt's content strategy
• Manage and update the content calendar
• Create and oversee content, including coordinating photography and videography
• Monitor and test different content formats and distribution channels for optimal performance
• Stay current with industry trends and customer needs to refine content strategies
• Facilitate customer service inquiries via social media channels
• Update web content in collaboration with digital marketing, product marketing, and creative teams
• Analyze performance metrics to ensure marketing content effectiveness
• Develop internal marketing materials for Colt
• Create external marketing materials, such as catalogs and spec sheets
• Build and maintain relationships with internal teams and external organizations to enhance marketing effort.
• Collaborate with Sales and Customer Service to ensure alignment with the company's branding strategy
• Represent Colt at corporate events, trade shows, and conferences as needed
• Identify opportunities for improvement within the marketing department and make recommendations
• Keep up with industry knowledge through education and trade publications
• Assist management with various marketing projects and additional duties as assigned

Qualifications

EXPERIENCE AND SPECIALIZED KNOWLEDGE REQUIRED:

• BA\BS Degree in Business or Marketing, or equivalent experience.

• Minimum of 5 years of experience in marketing, preferably within the sporting goods industry.

• Must be detail-oriented with exceptional communication, organizational, and decision-making skills.

• Proficiency in Microsoft Office is essential.

• Demonstrated ability to create and maintain a cohesive brand voice across various channels-including print, social media, websites, and PR-through effective use of copy, photography, and video.

• Must possess a strong sense of taste and an understanding of how to craft compelling and effective content that resonates with target audiences.

• Must have the ability to manage multiple projects simultaneously while maintaining meticulous attention to detail and accuracy.