Federated Service Solutions
Director of Growth
Federated Service Solutions, Michigan Center, MI
About Federated Service Solutions:
Federated is a dynamic and innovative technology company dedicated to helping businesses do business better. We are committed to fostering a collaborative and inclusive work environment where all employees can thrive and contribute to our shared success. We do this by creating a culture of accountability, aligning our strategies and policies with the company's goals, vision, and values, and exceeding customer expectations by putting the right people in the right seats. Join us and be a part of our exciting journey towards growth and excellence.
Position Overview: The Director of Growth is a pivotal leadership role responsible for driving the company's growth strategy, encompassing customer acquisition, retention, and revenue expansion. This role will collaborate with cross-functional teams to develop and execute data-driven strategies that accelerate growth and market penetration.
Key Responsibilities:
1. Strategic Growth Planning
o Develop and implement comprehensive growth strategies aligned with the company's goals and objectives.
o Identify new market opportunities and customer segments to expand the business.
2. Data-Driven Decision Making
o Utilize data analytics to monitor performance metrics, identify growth opportunities, and optimize marketing and sales strategies.
o Conduct market research and competitive analysis to inform strategic decisions.
3. Customer Acquisition and Retention
o Design and implement innovative customer acquisition campaigns across various channels (digital, social media, partnerships, etc.).
o Develop retention strategies to increase customer loyalty and lifetime value.
4. Revenue Growth
o Identify and pursue opportunities for revenue growth, including upselling, cross-selling, and new product offerings.
o Collaborate with sales and marketing teams to optimize the sales funnel and increase conversion rates.
5. Team Leadership and Collaboration
o Lead, mentor, and inspire a team of growth marketers and Sales Managers.
o Work closely with marketing, sales, and customer success teams to ensure cohesive execution of growth strategies.
6. Performance Measurement
o Establish KPIs and performance metrics to track the effectiveness of growth initiatives.
o Regularly report on growth performance to executive leadership and stakeholders.
7. Innovation and Experimentation
o Foster a culture of innovation and experimentation, encouraging the team to test new ideas and approaches.
o Implement a rigorous testing framework to measure the impact of growth initiatives.
8. Partnerships and Alliances
o Identify and develop strategic partnerships and alliances that can drive growth.
o Negotiate and manage partnerships to ensure mutual benefit and alignment with growth objectives.
Qualifications:
• Education:
o Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
• Experience:
o Minimum of 7-10 years of experience in growth marketing, digital marketing, or a similar role, with a proven track record of driving growth and achieving targets.
o Experience in a leadership role, managing teams and collaborating with cross-functional departments.
• Skills:
o Strong analytical skills with the ability to interpret data and make data-driven decisions.
o Excellent strategic thinking and problem-solving abilities.
o Proficiency in digital marketing channels, tools, and analytics platforms.
o Exceptional communication and interpersonal skills.
o Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Personal Attributes:
o Results-oriented with a strong drive for success.
o Innovative mindset with a willingness to experiment and take calculated risks.
o Strong leadership qualities with the ability to inspire and motivate a team.
o High level of integrity and professionalism.
Benefits:
• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Company paid Life and Disability Insurance
• Voluntary Life, Disability, Hospital Indemnity and Legal insurances available
• Retirement savings plan with company match
• Profit Sharing
• Paid Time Off
• Professional development opportunities
• Flexible work environment and hybrid work options
Federated is a dynamic and innovative technology company dedicated to helping businesses do business better. We are committed to fostering a collaborative and inclusive work environment where all employees can thrive and contribute to our shared success. We do this by creating a culture of accountability, aligning our strategies and policies with the company's goals, vision, and values, and exceeding customer expectations by putting the right people in the right seats. Join us and be a part of our exciting journey towards growth and excellence.
Position Overview: The Director of Growth is a pivotal leadership role responsible for driving the company's growth strategy, encompassing customer acquisition, retention, and revenue expansion. This role will collaborate with cross-functional teams to develop and execute data-driven strategies that accelerate growth and market penetration.
Key Responsibilities:
1. Strategic Growth Planning
o Develop and implement comprehensive growth strategies aligned with the company's goals and objectives.
o Identify new market opportunities and customer segments to expand the business.
2. Data-Driven Decision Making
o Utilize data analytics to monitor performance metrics, identify growth opportunities, and optimize marketing and sales strategies.
o Conduct market research and competitive analysis to inform strategic decisions.
3. Customer Acquisition and Retention
o Design and implement innovative customer acquisition campaigns across various channels (digital, social media, partnerships, etc.).
o Develop retention strategies to increase customer loyalty and lifetime value.
4. Revenue Growth
o Identify and pursue opportunities for revenue growth, including upselling, cross-selling, and new product offerings.
o Collaborate with sales and marketing teams to optimize the sales funnel and increase conversion rates.
5. Team Leadership and Collaboration
o Lead, mentor, and inspire a team of growth marketers and Sales Managers.
o Work closely with marketing, sales, and customer success teams to ensure cohesive execution of growth strategies.
6. Performance Measurement
o Establish KPIs and performance metrics to track the effectiveness of growth initiatives.
o Regularly report on growth performance to executive leadership and stakeholders.
7. Innovation and Experimentation
o Foster a culture of innovation and experimentation, encouraging the team to test new ideas and approaches.
o Implement a rigorous testing framework to measure the impact of growth initiatives.
8. Partnerships and Alliances
o Identify and develop strategic partnerships and alliances that can drive growth.
o Negotiate and manage partnerships to ensure mutual benefit and alignment with growth objectives.
Qualifications:
• Education:
o Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
• Experience:
o Minimum of 7-10 years of experience in growth marketing, digital marketing, or a similar role, with a proven track record of driving growth and achieving targets.
o Experience in a leadership role, managing teams and collaborating with cross-functional departments.
• Skills:
o Strong analytical skills with the ability to interpret data and make data-driven decisions.
o Excellent strategic thinking and problem-solving abilities.
o Proficiency in digital marketing channels, tools, and analytics platforms.
o Exceptional communication and interpersonal skills.
o Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Personal Attributes:
o Results-oriented with a strong drive for success.
o Innovative mindset with a willingness to experiment and take calculated risks.
o Strong leadership qualities with the ability to inspire and motivate a team.
o High level of integrity and professionalism.
Benefits:
• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Company paid Life and Disability Insurance
• Voluntary Life, Disability, Hospital Indemnity and Legal insurances available
• Retirement savings plan with company match
• Profit Sharing
• Paid Time Off
• Professional development opportunities
• Flexible work environment and hybrid work options