Chipply
Director of Marketing
Chipply, New Berlin, WI, United States
About the Role
Our team is growing, and we want to add our first Director of Marketing to establish and lead our marketing efforts! Reporting to the CEO, this is a unique opportunity to build the marketing function at Chipply from the ground up. The Director of Marketing will partner with our leadership team to create and execute an impactful, results-oriented marketing strategy to support our continued growth.
The Director of Marketing will be a trusted leader within the business, adept at understanding needs and
converting them into deliverables that business stakeholders understand and agree with. This leader will ensure that projects are delivered per estimates successfully and repeatedly.
This leader will lead, mentor, and manage the current marketing team of two, fostering a collaborative and high-performance environment.
This role presents an exciting opportunity to shape the company's marketing strategy, enhance its market position, and contribute to its overall success.
Responsibilities and Duties:
Qualifications:
Our team is growing, and we want to add our first Director of Marketing to establish and lead our marketing efforts! Reporting to the CEO, this is a unique opportunity to build the marketing function at Chipply from the ground up. The Director of Marketing will partner with our leadership team to create and execute an impactful, results-oriented marketing strategy to support our continued growth.
The Director of Marketing will be a trusted leader within the business, adept at understanding needs and
converting them into deliverables that business stakeholders understand and agree with. This leader will ensure that projects are delivered per estimates successfully and repeatedly.
This leader will lead, mentor, and manage the current marketing team of two, fostering a collaborative and high-performance environment.
This role presents an exciting opportunity to shape the company's marketing strategy, enhance its market position, and contribute to its overall success.
Responsibilities and Duties:
- Develop and execute a comprehensive marketing strategy encompassing traditional/offline and digital channels, including social and email.
- Collaborate closely with other stakeholders to ensure all marketing efforts align with business objectives and deliver measurable results.
- Maintain and enhance the company's brand strategy, voice, and image through consistent messaging, creative campaigns, and compelling content.
- Manage and optimize digital marketing channels, including organic search, paid search, email, organic social, paid social, and more, to drive customer engagement and lead generation.
- Create case studies and other marketing materials to support customer engagement efforts across all customer types.
- Stay up-to-date on industry trends, competitor activity, and customer needs to identify growth opportunities.
- Oversee internal and external communications, including industry publications and press releases.
- Oversee and assist with executing key marketing tasks, such as website management, event material preparation, email campaigns, webinars, print ads, social media, and blog content.
- Proactively monitor marketing KPIs and adjust strategies as needed.
- Act as a brand ambassador and ensure consistency in messaging and visual identity across all marketing platforms.
- Lead, mentor, and inspire other Marketing team members to achieve their best performance, deliver exceptional results, and meet their goals. Develop staff training programs, hold regular 1-on-1s, and participate in quarterly employee engagement discussions. Recruit and hire as needed.
Qualifications:
- 7+ years of proven Marketing experience, including 3+ years of marketing leadership
- BS/BA in Marketing or a related field of study; MBA a plus
- Experience in SaaS but not required
- Ability to travel to the Chipply office, especially early on, to develop a deep understanding of Chipply's culture, brand, and customer impact
- Proven track record of developing and executing successful marketing campaigns that drive measurable results.
- Strong knowledge of digital marketing strategies, tools (e.g., HubSpot), and best practices.
- Excellent communication and collaboration skills, with the ability to work across departments and with external partners.
- Experience with marketing analytics tools (e.g., Google Analytics) and the ability to translate data into actionable insights.
- Creative and strategic thinker with a hands-on approach to problem-solving.
- You have a passion for marketing and enjoy both strategy and execution.
- You are highly organized and able to juggle multiple projects simultaneously.
- You thrive in a startup-like environment where you can build something from the ground up.
- You are data-driven and enjoy using metrics to measure success and inform future strategies.
- You are a strong communicator and collaborator, and you enjoy working with cross-functional teams to achieve common goals.
- You have a growth mindset and are always seeking new opportunities for learning and development.