Marketing Coordinator

Position Overview

Job Title: Marketing Coordinator

Location: Tampa, FL

Salary: $50k - 60k annually

Overview

The Marketing Coordinator is an entry-level, full-time role within the Proper House Group, coordinating and executing marketing activities across 10 restaurants. Reporting to ownership and working closely with external marketing partners, this individual will handle the day-to-day tasks necessary to manage campaigns, organize content, and ensure timely execution across social media, digital advertising, email marketing, and traditional marketing channels. This role emphasizes execution and monitoring, not strategy, making it a great fit for an organized and detail-oriented professional.

Duties and Responsibilities

Marketing Coordination:

• Act as the primary liaison between ownership, restaurant operations teams, and external marketing resources.
• Manage the marketing calendar to ensure all campaigns and initiatives are executed on schedule.
• Provide regular updates on the progress of campaigns and initiatives to ownership.

Social Media Execution:

• Oversee the scheduling and posting of social media content using Buffer, as directed by the marketing plan.
• Monitor social media platforms for engagement, respond to comments/messages, and report on performance metrics.
• Gather feedback and ideas from restaurant teams to keep social media content fresh and relevant.

Digital Advertising Management:

• Monitor and manage active digital advertising campaigns (e.g., Google Ads, social media ads) set up by external partners.
• Adjust campaign parameters as needed based on performance and under the guidance of ownership or external resources.
• Compile and share performance reports with ownership to inform decision-making.

Email Marketing:

• Coordinate the creation and scheduling of email campaigns using Mailchimp, working with external designers and writers as needed.
• Ensure email campaigns align with the marketing calendar and are sent on time.
• Monitor email performance (open rates, click-through rates, etc.) and share insights with ownership.

Content Management:

• Organize and maintain a library of marketing assets, including photos, videos, graphics, and campaign materials.
• Coordinate photoshoots or content creation sessions with external photographers and designers as needed.
• Review materials for consistency with brand guidelines before publication.

Event and Promotion Support:

• Work with restaurant teams to ensure all promotional materials for events, menu launches, and seasonal campaigns are distributed and displayed properly.
• Support marketing-related logistics for events, such as coordinating signage or ensuring on-site materials are in place.

Reporting and Analytics:

• Collect and organize performance data from marketing campaigns, including social media, digital ads, and email campaigns.
• Compile reports for ownership and external partners, highlighting successes and areas for improvement.

Skills and Qualifications:

• Experience in marketing, communications, or a related field (internship or entry-level experience preferred).
• Familiarity with social media platforms and scheduling tools like Buffer.
• Proficiency in Mailchimp for email marketing.
• Proficiency in Google Workspace (Docs, Sheets, Slides, Drive) for organization and collaboration.
• Attention to detail and ability to meet deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• A collaborative, team-oriented approach to working with colleagues and external partners.

Compensation and Benefits:

• Competitive entry-level salary based on experience.
• Two weeks of paid vacation annually.
• Opportunities for professional development and career growth within the company.
• The chance to contribute to the marketing efforts of a dynamic, growing restaurant group.

Schedule Expectations:

• This is a full-time position with flexibility to accommodate occasional evening or weekend work for events or campaigns.

Pay Range

USD $50,000.00 - USD $60,000.00 /Yr.