Director of Digital Commerce, e.l.f. SKIN

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

We are seeking a highly experienced and results-driven Director of Digital Commerce to lead the growth and performance of e.l.f. SKIN across all digital commerce channels. In this critical role, you will be responsible for ensuring the brand and products are represented with excellence across digital shelves, optimizing online merchandising opportunities, and driving brand growth through strategic sales and investment strategies. You will also own the P&L for elfskin.com, forecast sales, and manage investment allocation across digital platforms. The ideal candidate will have a strong understanding of the skincare consumer and a proven track record of driving growth within ecommerce and digital environments.

About e.l.f. SKIN:

e.l.f. SKIN is an innovative skincare brand focused on making high-quality, accessible, and effective skincare available to everyone. As a part of the e.l.f. Beauty portfolio, we are passionate about engaging consumers and driving growth across all digital and physical retail touchpoints in US, CA, UK and Europe.

Responsibilities:

Digital Commerce Strategy & Execution

- Develop and implement the digital commerce strategy to drive revenue growth for e.l.f. SKIN across all digital channels, including elfskin.com, Amazon, and retailer websites (Ulta.com, Target.com, Walmart.com).

- Ensure that e.l.f. SKIN is represented with excellence on all digital shelves by optimizing product pages, utilizing merchandising tools, and implementing best-in-class digital content.

- Identify and unlock online merchandising opportunities to enhance visibility and conversion on each retail platform.

- Own the P&L for elfskin.com, building financial models to forecast sales and manage investment allocations to meet revenue and profitability goals.

Cross-Functional Collaboration

- Work closely with cross-functional teams, including CRM, sales operations, demand planning, finance, brand, and marketing to align on key initiatives, launches, and promotional strategies.

- Partner with CRM to leverage customer insights and segmentation, optimizing digital commerce strategies based on data-driven learnings.

- Collaborate with marketing teams to execute brand campaigns across digital platforms, driving traffic, conversion, and brand awareness.

Sales Forecasting & Investment Management

- Forecast sales and manage inventory to ensure alignment with demand, collaborating closely with demand planning and sales operations.

- Develop and manage investment strategies to maximize returns, overseeing budgets, and allocating resources across channels based on performance metrics.

- Analyze performance data and trends to make informed decisions, ensuring efficient investment in growth-driving activities.

Performance Analytics & Optimization

- Utilize data analytics to track and optimize digital commerce performance, leveraging KPIs such as conversion rate, AOV, traffic, and channel ROI.

- Continuously monitor competitive landscape and consumer trends in skincare, adjusting strategy to stay ahead in the market.

- Implement a test-and-learn approach to drive continuous improvement in online experience and sales performance.

Requirements:

- 8+ years of experience in ecommerce/digital commerce with a focus on consumer goods or skincare preferred.

- Proven track record of driving revenue growth and managing P&L for an ecommerce or direct-to-consumer business.

- Strong understanding of digital retail platforms, merchandising, and best practices for optimized digital shelf presence.

- Excellent analytical skills with experience in forecasting, budgeting, and performance management.

- Ability to collaborate cross-functionally and build relationships across departments to achieve strategic objectives.

- Deep knowledge of skincare consumer behavior and trends in the digital space.

- Strong leadership skills with a passion for mentoring and developing a high-performing team.

$165,002 - $185,000 a year

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion.

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