Delaware North
Digital Marketing Specialist
Delaware North, Buffalo, New York, United States, 14266
Digital Marketing Specialist
City, State:Buffalo, NY
Req ID:37111
Pay:Minimum – Anticipated Maximum Base Salary: $60,406 – $69,700 / year
Category:Sales & Marketing
Job type:Full-Time
Subsidiary:Corporate Functions
Apply Now (https://us-careers-delawarenorth.icims.com/jobs/37111/digital-marketing-specialist/job/login)
DELAWARE NORTH TEAM MEMBER APPLY
The opportunity
Delaware North is hiring a Digital Marketing Specialist to join our Marketing team in Buffalo, New York. The Digital Marketing Specialist will directly manage paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties. You will collaborate with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to coordinate search efforts with property initiatives and broader marketing strategies.
Pay
Minimum – Anticipated Maximum Base Salary: $60,406 – $69,700 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised payrange represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer.
Minimum – Anticipated Maximum Base Salary: $60,406 – $69,700 / year
The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer.
What we offer
At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia
Research and create on-page SEO for new website builds as well as new landing pages on existing websites
Audit organic rankings and implement on- and off- page SEO tactics to help drive strategy and increase overall site traffic
Manage general business information while optimizing for SEO on business listings across multiple publisher networks
Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement
Lead budget planning recommendations and daily management of spending
Drive traffic, conversions and ROI for digital acquisition channels including paid search, display, re-marketing, video, and organicAssist in building annual search marketing strategy across all Delaware North locations to support key business goals
More about you
Minimum of 2-5 years of digital marketing experience, including SEO, SEM, and Data Analyzation
Google Ads and Google Analytics certifications preferred
Ability to prioritize, organize, and handle multiple tasks simultaneously
Understanding of HTML, CSS, and CMS platforms
Understanding of Google Tag Manager, Search Console, and GMB preferred
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Physical requirements
Who we are
Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.
Together, we’re shaping the future of hospitality — come grow with us!
Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.
City, State:Buffalo, NY
Req ID:37111
Pay:Minimum – Anticipated Maximum Base Salary: $60,406 – $69,700 / year
Category:Sales & Marketing
Job type:Full-Time
Subsidiary:Corporate Functions
Apply Now (https://us-careers-delawarenorth.icims.com/jobs/37111/digital-marketing-specialist/job/login)
DELAWARE NORTH TEAM MEMBER APPLY
The opportunity
Delaware North is hiring a Digital Marketing Specialist to join our Marketing team in Buffalo, New York. The Digital Marketing Specialist will directly manage paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties. You will collaborate with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to coordinate search efforts with property initiatives and broader marketing strategies.
Pay
Minimum – Anticipated Maximum Base Salary: $60,406 – $69,700 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised payrange represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer.
Minimum – Anticipated Maximum Base Salary: $60,406 – $69,700 / year
The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer.
What we offer
At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia
Research and create on-page SEO for new website builds as well as new landing pages on existing websites
Audit organic rankings and implement on- and off- page SEO tactics to help drive strategy and increase overall site traffic
Manage general business information while optimizing for SEO on business listings across multiple publisher networks
Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement
Lead budget planning recommendations and daily management of spending
Drive traffic, conversions and ROI for digital acquisition channels including paid search, display, re-marketing, video, and organicAssist in building annual search marketing strategy across all Delaware North locations to support key business goals
More about you
Minimum of 2-5 years of digital marketing experience, including SEO, SEM, and Data Analyzation
Google Ads and Google Analytics certifications preferred
Ability to prioritize, organize, and handle multiple tasks simultaneously
Understanding of HTML, CSS, and CMS platforms
Understanding of Google Tag Manager, Search Console, and GMB preferred
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Physical requirements
Who we are
Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.
Together, we’re shaping the future of hospitality — come grow with us!
Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.