Business Development Director

Key Responsibilities: Business Development: Input and collaborate on development of agency growth plans including building and maintaining prospect target list, campaign strategy, and outreach/CRM Active outreach and relationship building with marketing executives, potential partner agencies, and community influencers to expand our network and build our pipeline Lead outbound prospecting/outreach to key targets, including development of sales strategy, pitch materials, meeting content, and follow up plans Work with discipline leads to productize offerings and develop corresponding marketing/sales materials Develop content/outreach for agency search consultants Play a lead role in new business pitches, including: Crafting capabilities decks, RFP responses, and case studies to effectively communicate our unique selling proposition Research and market analysis to help hone pitch strategy and positioning Work collaborative with a cross-functional agency team to develop pitch content Lead teams in development of pitch presentations and manage logistics Partner with dept leads in development of scoping/pricing proposals Marketing: Lead execution of marketing plan that aligns with the agency strategic vision and business development goals Lead content development and management of Trade School’s brand touchpoints, including: agency website, social channels, paid campaigns, case studies, videos, and other sales materials Partner with PR resource and cross-functional agency team to drive brand visibility in media, thought leadership, speaking engagements, and awards Identify and execute opportunities for involvement in Atlanta community via partnerships, events, and sponsorships to continue raising our profile Partner with HR to ensure employer branding materials are consistent and up to date Keep us ahead of how competitors, and aspirational brands, are showing up in press outlets and on event stages, in social media, and on their website Help Trade School evolve our story in the marketplace, and how/where we show up Qualifications: Entrepreneurially spirited, resourceful, self-starter, critical thinker and problem solver Excellent collaborator and cross-functional team leader Exceptional communication and interpersonal skills. Able to build and cultivate relationships with industry peers, industry community, executive level new business prospects and cross-functional internal teams across all levels Ability to think strategically, craft brand/sales narratives, and be meticulously detailed Highly organized and efficient; ability to multitask, work against tight deadlines, and are cool under pressure. 10 years of experience in marketing, sales, or business development Strong understanding of the digital marketing and advertising industry Proficient with social media channels, content creation, CRM tools and best practices, and deck development (Google Slides and keynote). Must be local to Atlanta metro area and able to attend local events and meetings on an as-needed basis at our Trade School office and Studios LI-hybrid