Marketing Platform Strategist

The Marketing Platform Strategist is responsible for planning, developing and deploying website strategy, updates and enhancements for our B2C marketing platform, Brand 360 — a free marketing portal we created to help our broker partners stay connected to past clients and grow their business. In this role, you’ll identify gaps and opportunities to better meet client marketing needs and drive business value. You’ll optimize the platform experience to improve usability and scalability. You’ll develop project briefs and execute plans to bring new capabilities to life. And you’ll own and implement content and production schedules, ensuring accuracy, timeliness and relevance. If you are a strategic thinker who loves building brands through creative content and engaging digital experiences, are a driver of continuous optimization, and thrive in a collaborative and learning-focused environment, this may be the perfect opportunity for you WHAT YOU WILL BE DOING Regularly evaluating client needs and expectations, platform usage, competitor offerings, user experience and borrower trends Identifying new opportunities and providing strategic recommendations to guide future enhancements or and priorities Translating new and enhanced UWM product and service offerings to relevant consumer-facing messaging Initiating and managing the site’s marketing content lifecycle, including the editorial calendar, production schedules and content inventories Crafting creative briefs and collaborating with cross-functional teams — including digital, creative, sales and technology— to develop and deploy updates that increase overall engagement and drive client success Project managing the platform redesign — from initial strategy through deployment Ensuring site remains compliant, mitigating risks Acting as a subject matter expert (SME) on platform capabilities, content and priorities WHAT WE NEED FROM YOU Must Have Qualifications: Bachelor’s degree or greater 3 years of experience in digital marketing, with a focus on brand, website or content strategy Ability to interpret and translate data sets (i.e., audience analytics or website performance) into actionable content strategies and tactics Ability to write compelling creative briefs and develop content Excellent project management, teamwork and communication skills Curious, positive, collaborative and solution-focused Hands-on experience with publishing tools, CMS systems and/or web development or deployment Clear understanding of the B2B2C model to drive customer growth; experience with B2B2C platforms a big plus Mortgage or financial services experience not necessary, but a plus THE PLACE & THE PERKS Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement. It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life. From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here. More reasons you’ll love working here include: Paid Time Off (PTO) after just 30 days Additional parental and maternity leave benefits after 12 months Adoption reimbursement program Paid volunteer hours Paid training and career development Medical, dental, vision and life insurance 401k with employer match Mortgage discount and area business discounts Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon Gourmet cafeteria featuring homemade breakfast and lunch Convenience store featuring healthy grab-and-go snacks In-house Starbucks and Dunkin Indoor/outdoor café with Wi-Fi DISCLAIMER All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer. By selecting “Apply for this job online” you provide consent to UWM to record phone call conversations between you and UWM to be used for quality control purposes.