Content Strategist

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. The Impact You'll Make: You'll report to our SVP, Brand, and create a cohesive Upside brand experience that builds relationships and engagement with our users. You'll use data and insights to develop content pillars across channels. Build an editorial content calendar based on seasonal and thematic moments for our users. Create a vision for organic social media content across platforms such as Meta, X, and TikTok. Turn consumer insights into relevant communications that engage potential and active Upside users. Ensure Upside's brand voice and tone are consistent across integrated communications. Boost brand positioning and provide strategic direction and feedback to agency partners. Partner across performance marketing, lifecycle marketing, brand, and design teams. What You Should Have: 4+ years of content strategy and delivery experience within a relevant industry. Experience curating an editorial content calendar, creating optimized social media content, and managing agencies and contractors. Proficiency in copywriting and delivering engaging brand communications. Knowledge of marketing and advertising production (brand campaigns, TV, display, OOH, landing pages, email marketing, websites, digital campaigns). Location:

This hybrid role is required to work at our DC office in Dupont Circle for 3 days/week. Compensation:

The US base salary range for this full-time position is $78,572.60 - $86,843.40 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Why Join Upside? Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives.

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