Senior Marketing Operations Manager

Meet Upside We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail-profit measurement, attribution, and incrementality-to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You'll Make: Upside is looking for a Senior Marketing Operations Manager to oversee our email marketing campaigns and ensure they are designed and implemented to maximize engagement and conversion rates. You will conduct A/B testing to improve our marketing strategies and analyze data to inform decision-making and enhance overall performance. Additionally, you will manage and refine B2B marketing operations, coordinating efforts to support our growth and efficiency. You will report to our Head of Digital. Work with the analytics team to manage the lead lifecycle, improve funnel tracking and multi-touch attribution, and understand risks and dependencies for large strategic changes. Measure the success of campaigns in collaboration with the Analytics team Work with marketing partners on program conceptualization, program execution, and success measurement. Uncover opportunities to increase conversion across the lead generation and sales funnel. Using methods such as website A/B testing and optimizing lead routing. Establish and improve scalable marketing processes for campaign and lead generation and management Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack Oversee lifecycle marketing strategy and execution Budget ownership and management to ensure we are on budget and delivering a healthy ROI What You Should Have: 8 years of experience in marketing operations, with a focus on technology companies Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies. Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) Proficiency in data analysis tools (e.g., Google Analytics, Google Search Console) Proficiency in web and A/B testing tools (e.g. A/B Tasty, VWO) Location: This hybrid role is required to work onsite at our DC, NYC, or Chicago office 2 days/week. Compensation: The US base salary range for this full-time position is $127,000 - $136,000 bonus (for certain roles) equity benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process. Benefits: Medical, dental, and vision coverage starting on Day 1 Equity (ISOs) 401(k) program Family planning programs generous paid parental leave Physical fitness and wellness memberships Emotional and mental health support programs Unlimited PTO 10 federal holidays our annual, week-long Winter Break Flexible work environment support for your home office setup Lunch reimbursement for in-office employees Employee Resource Groups Learning and Development opportunities Transparent culture Amazing mission Why Join Upside? Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500. At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here Notice To Recruiters And Placement Agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners. LI-Hybrid LI-CO