Head of Experiential Marketing

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

Square is looking for a creative and strategic Head of Experiential Marketing for the US. In this role, you will revitalize Square’s experiential marketing function, leading a talented team to develop creative B2B experiential activations that increase awareness, engagement, and growth. We are looking for an experienced leader with a unique blend of strategic vision, creativity, and operational excellence, who can build impactful, data-driven experiences across a diverse portfolio of trade, brand, local, and partner events.

You have a background in B2B experiential marketing within a matrixed organization, a data-informed approach, lots of hands-on event experience, and a passion for team leadership. You are collaborative, and comfortable navigating a growth-oriented environment. You will report into the Head of Integrated Marketing for the US.

You Will

• Experiential Marketing Strategy & Innovation: Lead the development of experiential marketing strategies for Square’s GTM programs. Identify new formats, technologies, and channels to create memorable experiences that differentiate Square and create meaningful engagement across the funnel.
• Strategic Event Planning: Manage a diverse portfolio of B2B experiential programming, including trade shows, partner events, sales activations, local community events and industry summits.
• Influencer Strategy: Create a tailored cultural and influencer event strategy that aligns with our brand’s goals, audience(s), and values to tap into relevant conversations, trends, and events to promote our value propositions and messaging.
• Pre & Post Event Content: Create a playbook for pre & post event content to drive connection with Square at the event(s) and engagement post event(s).
• Measurement & Optimization: Partner with analytics teams to measure event impact on ROI, brand metrics and pipeline growth. Use insights to refine strategies, improve execution, and report results to executives.
• Leadership & Team Development: Act as a strategic advisor to senior partners across Sales, Account Management, Partnerships, and Marketing, aligning on long-term goals while leading a team of 4-5 experiential marketing managers.
• Agency, Vendor, and Budget Management: Oversee vendors, agencies, and budgets, managing contracts, expenses, and cost-saving strategies to maximize ROI while ensuring quality and improving collaboration.
• Product Placement Strategy: Lead product placement program to increase awareness and visibility for Square. This includes managing in-kind sponsorships and sourcing paid opportunities with featured storyline placements.
• Market Insights & Research: Partner with agencies and research teams to identify trends and opportunities through market and competitive analysis. Use insights to guide strategy and innovation in experiential marketing.
  
  

You Have

• 12+ years of experiential or B2B event marketing, including 5+ years in a leadership role
• Experience building scalable, data-driven experiential programs
• Expertise in planning tailored B2B enterprise events for high-priority upmarket accounts
• Strong skills in performance measurement, KPI setting, and reporting on event ROI
• Experience with building relationships to influence stakeholders, drive alignment, and foster cross-functional collaboration
• Experience managing agencies and vendors, optimizing partnerships for creativity and efficiency
• Experience mentoring and developing teams to foster innovation and growth
• Willingness to travel up to 20%.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A

$217,800—$326,800 USD

Zone B

$217,800—$326,800 USD

Zone C

$217,800—$326,800 USD

Zone D

$217,800—$326,800 USD

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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