Made In Cookware
Brand Marketing Manager
Made In Cookware, Austin, Texas, us, 78716
Location: Austin, TX based, hybrid schedule with 4 days a week in the office, and supporting onsite events, working evenings and weekend hours as needed.
Made In is the leader in the digitally-native kitchen space. We bring Chef expertise and centuries-old cookware manufacturing techniques to craft professional-quality kitchen tools for the home and professional cook. We are backed by some of the best chefs in the world and have been featured in publications and shows such as the TODAY Show, NY Times, Fast Company, Business Insider, and more.
The Brand Marketing Manager will oversee and execute brand management strategies, coordinate studio activations and events, manage sponsorships, foster collaborations and partnerships, and oversee licensing agreements. This role requires a strategic thinker with a creative mindset and strong leadership skills to drive brand growth and engagement.
Responsibilities:
Brand Management and Coordination:
Develop and implement comprehensive brand strategies to enhance brand equity and market presence. Own the quarterly briefing process, working with organizational stakeholders to collate and present relevant details for each upcoming season - from product, performance marketing, email and retention and creative. Ensure brand consistency across all marketing channels and materials. Collaborate with PR to ensure appropriate support and visibility for sponsorships, events, and brand highlights. Identify trends, consumer insights, and competitive analysis Collaborate with cross-functional teams to align brand messaging and positioning. Studio Activation and Events:
Plan and execute studio activations and events that align with brand objectives and engage target audiences. Manage event logistics, including budgeting, vendor coordination, and on-site execution. Evaluate the success of events and activations through metrics and feedback to inform future strategies. Collaborations and Partnerships:
Identify and pursue strategic partnerships and collaborations that enhance brand visibility and reach. Manage ongoing relationships with partners to ensure mutual benefit and success, working hand in hand with the product team. Licensing:
Oversee licensing agreements to ensure brand integrity and compliance. Identify new licensing opportunities to expand brand presence in new markets or product categories. Work with legal and finance teams to negotiate and manage licensing contracts. Sponsorships:
Identify and evaluate potential sponsorship opportunities that align with brand values and goals. Negotiate and manage sponsorship agreements to maximize brand exposure and ROI. Develop and maintain relationships with sponsors and partners to ensure successful collaborations. Qualifications:
5+ years of experience in brand management, marketing, or a related field. Proven track record of successful brand strategy development and execution. Strong project management skills with the ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills. Creative thinker with a passion for innovation and brand storytelling. Preferred Skills:
Experience in the hospitality industry is a plus. Knowledge of digital marketing and social media strategies. Ability to work in a high-growth, agile and ever-changing environment. Benefits We Offer:
Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans) and free and discounted cookware A people-centric workplace with flexible time off A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen
Made In is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Made In makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Made In is the leader in the digitally-native kitchen space. We bring Chef expertise and centuries-old cookware manufacturing techniques to craft professional-quality kitchen tools for the home and professional cook. We are backed by some of the best chefs in the world and have been featured in publications and shows such as the TODAY Show, NY Times, Fast Company, Business Insider, and more.
The Brand Marketing Manager will oversee and execute brand management strategies, coordinate studio activations and events, manage sponsorships, foster collaborations and partnerships, and oversee licensing agreements. This role requires a strategic thinker with a creative mindset and strong leadership skills to drive brand growth and engagement.
Responsibilities:
Brand Management and Coordination:
Develop and implement comprehensive brand strategies to enhance brand equity and market presence. Own the quarterly briefing process, working with organizational stakeholders to collate and present relevant details for each upcoming season - from product, performance marketing, email and retention and creative. Ensure brand consistency across all marketing channels and materials. Collaborate with PR to ensure appropriate support and visibility for sponsorships, events, and brand highlights. Identify trends, consumer insights, and competitive analysis Collaborate with cross-functional teams to align brand messaging and positioning. Studio Activation and Events:
Plan and execute studio activations and events that align with brand objectives and engage target audiences. Manage event logistics, including budgeting, vendor coordination, and on-site execution. Evaluate the success of events and activations through metrics and feedback to inform future strategies. Collaborations and Partnerships:
Identify and pursue strategic partnerships and collaborations that enhance brand visibility and reach. Manage ongoing relationships with partners to ensure mutual benefit and success, working hand in hand with the product team. Licensing:
Oversee licensing agreements to ensure brand integrity and compliance. Identify new licensing opportunities to expand brand presence in new markets or product categories. Work with legal and finance teams to negotiate and manage licensing contracts. Sponsorships:
Identify and evaluate potential sponsorship opportunities that align with brand values and goals. Negotiate and manage sponsorship agreements to maximize brand exposure and ROI. Develop and maintain relationships with sponsors and partners to ensure successful collaborations. Qualifications:
5+ years of experience in brand management, marketing, or a related field. Proven track record of successful brand strategy development and execution. Strong project management skills with the ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills. Creative thinker with a passion for innovation and brand storytelling. Preferred Skills:
Experience in the hospitality industry is a plus. Knowledge of digital marketing and social media strategies. Ability to work in a high-growth, agile and ever-changing environment. Benefits We Offer:
Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans) and free and discounted cookware A people-centric workplace with flexible time off A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen
Made In is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Made In makes hiring decisions based solely on qualifications, merit, and business needs at the time.