Deseret News Publishing Company
Account Executive
Deseret News Publishing Company, Salt Lake City, Utah, United States, 84193
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Hometown Media is a forward-thinking advertising agency rooted in tradition and driven by vision. We are committed to delivering innovative, high-impact marketing solutions for our clients. We specialize in working with medium to large companies throughout Utah, and we're dedicated to crafting campaigns that drive measurable results. We're looking for a motivated, client-focused Account Executive to join our team.
The Account Executive will play a pivotal role in managing existing client relationships (house accounts) while also identifying and securing new business opportunities. This is a dynamic, client-facing role, ideally suited for a proactive, sales-oriented professional who thrives in a fast-paced environment. Success in this position means managing the full lifecycle of client accounts-including prospecting, closing, onboarding, strategic planning, execution and performance measurement.
Key Responsibilities:
Client Account Management: Serve as the primary point of contact for a portfolio of house accounts, building and nurturing relationships with clients to ensure satisfaction and retention. Understand client objectives and translate them into effective advertising strategies, coordinating with internal teams to ensure high-quality execution of campaigns. Conduct regular client meetings to provide updates, discuss strategies, and gather feedback on current and future campaigns. New Business Development:
Identify and pursue new business opportunities within the market, expanding Hometown Media's reach by connecting with potential clients and demonstrating our value proposition. Prepare and deliver compelling presentations and proposals tailored to prospective clients' needs and industry trends. Collaborate with the creative and digital teams to ensure proposed solutions are feasible, innovative, and aligned with agency strengths. Campaign Oversight and Performance Tracking:
Oversee the development, execution, and optimization of campaigns for all assigned accounts, ensuring they are delivered on time and within budget. Monitor and report on the performance of campaigns, utilizing data analytics tools and metrics to assess the success of strategies and identify areas for improvement. Proactively address any issues that arise, ensuring campaigns meet client expectations and agency standards. Collaboration and Team Coordination:
Work closely with internal teams, including creative, media buying, and digital strategy, to deliver comprehensive solutions that meet client goals. Communicate client feedback to teams to ensure campaigns are continually optimized and align with client brand messaging and objectives. Revenue Growth and Reporting:
Contribute to revenue growth by maintaining strong relationships with house accounts and successfully converting leads into new clients. Prepare regular reports for agency leadership on account performance, revenue growth, and client satisfaction. Requirements :
Bachelor's degree in Marketing, Advertising, Business, or related field OR 2-4 years of experience in an account management or sales role, preferably within an advertising or marketing agency. Proven track record in managing client relationships and securing new business. Strong understanding of advertising, digital marketing, and branding principles. Excellent communication and interpersonal skills; ability to present confidently and build rapport with clients. Proficiency in CRM software and data analysis tools, such as Monday, Meta, and Google Analytics. Results-oriented mindset with the ability to work independently and manage multiple accounts simultaneously.
Hometown Media is a forward-thinking advertising agency rooted in tradition and driven by vision. We are committed to delivering innovative, high-impact marketing solutions for our clients. We specialize in working with medium to large companies throughout Utah, and we're dedicated to crafting campaigns that drive measurable results. We're looking for a motivated, client-focused Account Executive to join our team.
The Account Executive will play a pivotal role in managing existing client relationships (house accounts) while also identifying and securing new business opportunities. This is a dynamic, client-facing role, ideally suited for a proactive, sales-oriented professional who thrives in a fast-paced environment. Success in this position means managing the full lifecycle of client accounts-including prospecting, closing, onboarding, strategic planning, execution and performance measurement.
Key Responsibilities:
Client Account Management: Serve as the primary point of contact for a portfolio of house accounts, building and nurturing relationships with clients to ensure satisfaction and retention. Understand client objectives and translate them into effective advertising strategies, coordinating with internal teams to ensure high-quality execution of campaigns. Conduct regular client meetings to provide updates, discuss strategies, and gather feedback on current and future campaigns. New Business Development:
Identify and pursue new business opportunities within the market, expanding Hometown Media's reach by connecting with potential clients and demonstrating our value proposition. Prepare and deliver compelling presentations and proposals tailored to prospective clients' needs and industry trends. Collaborate with the creative and digital teams to ensure proposed solutions are feasible, innovative, and aligned with agency strengths. Campaign Oversight and Performance Tracking:
Oversee the development, execution, and optimization of campaigns for all assigned accounts, ensuring they are delivered on time and within budget. Monitor and report on the performance of campaigns, utilizing data analytics tools and metrics to assess the success of strategies and identify areas for improvement. Proactively address any issues that arise, ensuring campaigns meet client expectations and agency standards. Collaboration and Team Coordination:
Work closely with internal teams, including creative, media buying, and digital strategy, to deliver comprehensive solutions that meet client goals. Communicate client feedback to teams to ensure campaigns are continually optimized and align with client brand messaging and objectives. Revenue Growth and Reporting:
Contribute to revenue growth by maintaining strong relationships with house accounts and successfully converting leads into new clients. Prepare regular reports for agency leadership on account performance, revenue growth, and client satisfaction. Requirements :
Bachelor's degree in Marketing, Advertising, Business, or related field OR 2-4 years of experience in an account management or sales role, preferably within an advertising or marketing agency. Proven track record in managing client relationships and securing new business. Strong understanding of advertising, digital marketing, and branding principles. Excellent communication and interpersonal skills; ability to present confidently and build rapport with clients. Proficiency in CRM software and data analysis tools, such as Monday, Meta, and Google Analytics. Results-oriented mindset with the ability to work independently and manage multiple accounts simultaneously.