Director of Marketing & Communications

Fusion HCR is hiring for a Director of Marketing & Communications for a leading multi family home property management company. Great opportunity to put your mark on a company committed to their marketing strategy and lead a well oiled small marketing team. Onsite position in Long Beach, CA.

Key Responsibilities:

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy aligned with company goals.
• Oversee the in-house call center, ensuring efficient lead capture and nurturing resident needs.
• Manage and mentor a high-performing marketing team across various geographic regions and media (PR, social media, website, etc.).

Multi-Channel Marketing:

• Lead the creation, implementation, execution, and vendor contract negotiations, of engaging campaigns across multiple channels:
• PR initiatives (press releases, media relations)
• Signage and advertising (both online and offline)
• Drip email campaigns (lead nurturing, resident communication)
• Social media strategy (content creation, community engagement)
• Website content optimization (SEO, UX)
• Onsite marketing materials (brochures, signage)

Customer Acquisition & Retention:

• Design and execute outreach campaigns to attract new residents.
• Develop and implement resident retention programs to foster loyalty and minimize turnover.
• Establish relationships with apartment organizations and industry partners.

Market Insights & Analysis:

• Design and implement comprehensive market research plans, ensuring data collection methodologies are robust and aligned with strategic objectives.
• Utilize data analytics to measure campaign effectiveness and ROI.
• Prepare comprehensive reports on marketing performance and insights.

Budget Management:

• Develop and manage the annual marketing budget.
• Track expenses and ensure cost-effective resource allocation.
• Event Coordination:
• Plan and execute engaging resident events, leasing events, and community gatherings.
• Represent the company at industry conferences and networking events.

Qualifications:

Experience:

• Bachelor's degree in Marketing, Communications, or a related field.
• 10+ years of marketing experience, with at least 5 years in a management role.
• Experience in real estate, property management or construction highly desired
• Proven track record of leading successful marketing campaigns across various channels.
• Experience managing a call center or customer service team is a plus.

Skills:

• Exceptional leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Proficiency in marketing automation tools and CRM software.
• Deep understanding of digital marketing best practices.
• Excellent project management and organizational skills.

Requirements:

• This position may involve significant travel in the first few months to get to know the physical properties, requiring up to 50% travel to client sites and regional offices