National Association of Broadcasters
Sr. Manager, Exhibitor & Sponsorship Marketing
National Association of Broadcasters, Washington, District of Columbia, us, 20022
When applying, please attach any sales enablement materials, portfolio, collateral, and/or video testimonials.
About Us
Each year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It's designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. And it's imagined for those seeking to create uncommon audio and visual experiences. No matter where you fall on the content continuum-from creation to distribution, management to monetization-this is where you'll find a renewed path to clarity and confidence that takes your work in bold new directions. NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.
Summary
The Senior Manager, Exhibitor and Sponsorship Marketing is responsible for developing and executing a comprehensive marketing plan to drive exhibitor engagement and demand. This position will work closely with the Global Connections and Events (GCE) sales team to expand key audience segments, penetrate new markets and retain and grow existing business. The role encompasses designing lead generation programs to increase exhibitor and sponsorship revenue and creating sales enablement materials to support NAB Show and NAB Show New York exhibitor sales.
Essential Functions
Serve as the primary contact for sales support, including the creation of sales enablement materials, presentation decks, video content, and collateral as needed.
Oversee the identification, management and tracking of all promotional and sponsorship opportunities for NAB Show and NAB Show New York, as well as other NAB events throughout the year.
Build and manage paid and organic lead generation campaigns across various channels, focusing on growth areas for industry exhibitors.
Monitor, evaluate and refine campaign performance to enhance the marketing mix for maximum effectiveness.
Develop and consolidate exhibitor marketing reports for all paid and owned campaigns.
Author and schedule exhibitor and sponsor promotional and operational communications, ensuring alignment with the editorial calendar and integration across all exhibitor communications.
Collaborate with the sales team to develop sponsorship advertising opportunities that maximize revenue while upholding the NAB Show brand integrity.
Partner with the NAB Web and Operations Teams to ensure advertising, sponsorship packages and logistical details are accessible, user-friendly and are tracked and fulfilled.
Contribute to the development and execution of a comprehensive, customer-focused marketing strategy for NAB events.
Support ongoing efforts to improve the customer/client/member journey within NAB marketing initiatives.
Uphold organizational best practices and ensure adherence to brand standards and guidelines across all marketing efforts.
Other duties as assigned.
Internal/External Relations:
Internal Relations: Reports to the Senior Vice President and Chief Marketing Officer and works close with entire Global Connections and Events department.
External Relations: Maintains effective relationships with vendors and consultants, along with people in the media and broadcast marketing industry.
Required Education and Experience
Bachelor's degree or equivalent experience.
5+ years of B2B marketing experience, with a strong emphasis on digital marketing strategies and practices.
Proficiency in marketing automation platforms and expertise in developing sales presentations, sales enablement materials, customer success stories and other tools to support B2B sales initiatives.
Demonstrated success in implementing measurable B2B marketing programs with proven results.
Experience collaborating effectively across multiple departments and organizational structures.
In-depth understanding of marketing strategies, tactics, and tools to drive demand and achieve conversion goals.
Comprehensive knowledge of sales funnel principles and strategies.
Analytical mindset with a focus on measuring and tracking campaign performance.
Excellent communication skills, both written and verbal, with the ability to translate complex features and value propositions into compelling customer-centric language.
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
Preferred Education and Experience
Degree in Marketing, Business or a related field.
Experience working within a matrixed organization.
Work Location and Schedule
This position is eligible for NAB's Hybrid Work Schedule of two days (Monday and Wednesday) in the D.C. office each week. This person must have the ability to travel domestically up to 5% of the time.
NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment, including discrimination and/or harassment of employees or job applicants on the basis of legally protected status or condition.
About Us
Each year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It's designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. And it's imagined for those seeking to create uncommon audio and visual experiences. No matter where you fall on the content continuum-from creation to distribution, management to monetization-this is where you'll find a renewed path to clarity and confidence that takes your work in bold new directions. NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.
Summary
The Senior Manager, Exhibitor and Sponsorship Marketing is responsible for developing and executing a comprehensive marketing plan to drive exhibitor engagement and demand. This position will work closely with the Global Connections and Events (GCE) sales team to expand key audience segments, penetrate new markets and retain and grow existing business. The role encompasses designing lead generation programs to increase exhibitor and sponsorship revenue and creating sales enablement materials to support NAB Show and NAB Show New York exhibitor sales.
Essential Functions
Serve as the primary contact for sales support, including the creation of sales enablement materials, presentation decks, video content, and collateral as needed.
Oversee the identification, management and tracking of all promotional and sponsorship opportunities for NAB Show and NAB Show New York, as well as other NAB events throughout the year.
Build and manage paid and organic lead generation campaigns across various channels, focusing on growth areas for industry exhibitors.
Monitor, evaluate and refine campaign performance to enhance the marketing mix for maximum effectiveness.
Develop and consolidate exhibitor marketing reports for all paid and owned campaigns.
Author and schedule exhibitor and sponsor promotional and operational communications, ensuring alignment with the editorial calendar and integration across all exhibitor communications.
Collaborate with the sales team to develop sponsorship advertising opportunities that maximize revenue while upholding the NAB Show brand integrity.
Partner with the NAB Web and Operations Teams to ensure advertising, sponsorship packages and logistical details are accessible, user-friendly and are tracked and fulfilled.
Contribute to the development and execution of a comprehensive, customer-focused marketing strategy for NAB events.
Support ongoing efforts to improve the customer/client/member journey within NAB marketing initiatives.
Uphold organizational best practices and ensure adherence to brand standards and guidelines across all marketing efforts.
Other duties as assigned.
Internal/External Relations:
Internal Relations: Reports to the Senior Vice President and Chief Marketing Officer and works close with entire Global Connections and Events department.
External Relations: Maintains effective relationships with vendors and consultants, along with people in the media and broadcast marketing industry.
Required Education and Experience
Bachelor's degree or equivalent experience.
5+ years of B2B marketing experience, with a strong emphasis on digital marketing strategies and practices.
Proficiency in marketing automation platforms and expertise in developing sales presentations, sales enablement materials, customer success stories and other tools to support B2B sales initiatives.
Demonstrated success in implementing measurable B2B marketing programs with proven results.
Experience collaborating effectively across multiple departments and organizational structures.
In-depth understanding of marketing strategies, tactics, and tools to drive demand and achieve conversion goals.
Comprehensive knowledge of sales funnel principles and strategies.
Analytical mindset with a focus on measuring and tracking campaign performance.
Excellent communication skills, both written and verbal, with the ability to translate complex features and value propositions into compelling customer-centric language.
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
Preferred Education and Experience
Degree in Marketing, Business or a related field.
Experience working within a matrixed organization.
Work Location and Schedule
This position is eligible for NAB's Hybrid Work Schedule of two days (Monday and Wednesday) in the D.C. office each week. This person must have the ability to travel domestically up to 5% of the time.
NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment, including discrimination and/or harassment of employees or job applicants on the basis of legally protected status or condition.