National Association of Broadcasters
Sr. Manager, Exhibitor and Sponsorship Marketing
National Association of Broadcasters, Washington, District of Columbia, us, 20022
Sr. Manager, Exhibitor & Sponsorship Marketing
Regular Full-Time Professional Washington, DC, US 9 days ago Requisition ID: 1085 When applying, please attach any sales enablement materials, portfolio, collateral, and/or video testimonials. About Us Each year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It’s designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America’s broadcasters. Summary The Senior Manager, Exhibitor and Sponsorship Marketing is responsible for developing and executing a comprehensive marketing plan to drive exhibitor engagement and demand. This position will work closely with the Global Connections and Events (GCE) sales team to expand key audience segments, penetrate new markets, and retain and grow existing business. Essential Functions Serve as the primary contact for sales support, including the creation of sales enablement materials, presentation decks, video content, and collateral as needed. Oversee the identification, management, and tracking of all promotional and sponsorship opportunities for NAB Show and NAB Show New York. Build and manage paid and organic lead generation campaigns across various channels. Monitor, evaluate, and refine campaign performance to enhance the marketing mix for maximum effectiveness. Develop and consolidate exhibitor marketing reports for all paid and owned campaigns. Author and schedule exhibitor and sponsor promotional communications, ensuring alignment with the editorial calendar. Collaborate with the sales team to develop sponsorship advertising opportunities that maximize revenue. Partner with the NAB Web and Operations Teams to ensure advertising and sponsorship packages are accessible and user-friendly. Contribute to the development and execution of a comprehensive marketing strategy for NAB events. Support ongoing efforts to improve the customer journey within NAB marketing initiatives. Uphold organizational best practices and ensure adherence to brand standards across all marketing efforts. Other duties as assigned. Internal/External Relations: Internal Relations: Reports to the Senior Vice President and Chief Marketing Officer and works closely with the Global Connections and Events department. External Relations: Maintains effective relationships with vendors and consultants in the media and broadcast marketing industry. Required Education and Experience Bachelor’s degree or equivalent experience. 5+ years of B2B marketing experience, emphasizing digital marketing strategies. Proficiency in marketing automation platforms and expertise in developing sales presentations and customer success stories. Demonstrated success in implementing measurable B2B marketing programs. Experience collaborating effectively across multiple departments. In-depth understanding of marketing strategies and tools to drive demand. Analytical mindset with a focus on measuring and tracking campaign performance. Excellent communication skills, with the ability to translate complex features into compelling customer-centric language. Strong organizational skills and the ability to manage multiple projects. Preferred Education and Experience Degree in Marketing, Business, or a related field. Experience working within a matrixed organization. Work Location and Schedule This position is eligible for NAB's Hybrid Work Schedule of two days (Monday and Wednesday) in the D.C. office each week. This person must have the ability to travel domestically up to 5% of the time. NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment.
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Regular Full-Time Professional Washington, DC, US 9 days ago Requisition ID: 1085 When applying, please attach any sales enablement materials, portfolio, collateral, and/or video testimonials. About Us Each year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It’s designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America’s broadcasters. Summary The Senior Manager, Exhibitor and Sponsorship Marketing is responsible for developing and executing a comprehensive marketing plan to drive exhibitor engagement and demand. This position will work closely with the Global Connections and Events (GCE) sales team to expand key audience segments, penetrate new markets, and retain and grow existing business. Essential Functions Serve as the primary contact for sales support, including the creation of sales enablement materials, presentation decks, video content, and collateral as needed. Oversee the identification, management, and tracking of all promotional and sponsorship opportunities for NAB Show and NAB Show New York. Build and manage paid and organic lead generation campaigns across various channels. Monitor, evaluate, and refine campaign performance to enhance the marketing mix for maximum effectiveness. Develop and consolidate exhibitor marketing reports for all paid and owned campaigns. Author and schedule exhibitor and sponsor promotional communications, ensuring alignment with the editorial calendar. Collaborate with the sales team to develop sponsorship advertising opportunities that maximize revenue. Partner with the NAB Web and Operations Teams to ensure advertising and sponsorship packages are accessible and user-friendly. Contribute to the development and execution of a comprehensive marketing strategy for NAB events. Support ongoing efforts to improve the customer journey within NAB marketing initiatives. Uphold organizational best practices and ensure adherence to brand standards across all marketing efforts. Other duties as assigned. Internal/External Relations: Internal Relations: Reports to the Senior Vice President and Chief Marketing Officer and works closely with the Global Connections and Events department. External Relations: Maintains effective relationships with vendors and consultants in the media and broadcast marketing industry. Required Education and Experience Bachelor’s degree or equivalent experience. 5+ years of B2B marketing experience, emphasizing digital marketing strategies. Proficiency in marketing automation platforms and expertise in developing sales presentations and customer success stories. Demonstrated success in implementing measurable B2B marketing programs. Experience collaborating effectively across multiple departments. In-depth understanding of marketing strategies and tools to drive demand. Analytical mindset with a focus on measuring and tracking campaign performance. Excellent communication skills, with the ability to translate complex features into compelling customer-centric language. Strong organizational skills and the ability to manage multiple projects. Preferred Education and Experience Degree in Marketing, Business, or a related field. Experience working within a matrixed organization. Work Location and Schedule This position is eligible for NAB's Hybrid Work Schedule of two days (Monday and Wednesday) in the D.C. office each week. This person must have the ability to travel domestically up to 5% of the time. NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment.
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