Director, Demand Generation

As the Director of Demand Generation, you will lead Shopmonkey’s efforts to build market share and grow revenue. This means everything from ideating demand campaigns to managing multi-million dollar the budgets. This role is pipeline generating and ultimately benchmarked on the volume, quality, and velocity of revenue.

We’re looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert.

You Will Have The Opportunity To:

• Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
• Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
• Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
• Experience with hands-on creation and management of demand generation campaigns.
• Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
• A/B testing experience to help optimize campaigns and landing pages
• Manage and optimize our marketing automation efforts, to ensure we have an effective lead nurturing campaigns
• Use a broad mix of demand generation tactics in addition to digital to drive leads
• Stay up to speed on current demand generation innovations, and educate executive staff on those trends
• Manage, build, and mentor a team of marketers

We Are Looking For You If You Have:

• 7-10 years of progressive demand generation/acquisition marketing experience
• 5+ years experience in B2B marketing
• Experience optimizing spend across various demand generation channels
• SEO experience to understand how we can continue to grow organic traffic to drive leads
• Experience with non-digital tactics to drive demand generation efforts
• Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
• Strong Communication and presentation skills
• Strong ability to write and edit copy as needed.

Bonus points

• Passionate about cars and the automotive industry!

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