oilandgas.org.uk
Director, Demand Generation
oilandgas.org.uk, California, Missouri, United States, 65018
As the Director of Demand Generation, you will lead Shopmonkey's efforts to build market share and grow revenue. This means everything from ideating demand campaigns to managing multi-million dollar budgets. This role is pipeline generating and ultimately benchmarked on the volume, quality, and velocity of revenue.
We're looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert.
You Will Have The Opportunity To:
Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals Build account-based marketing (ABM) strategies to help larger deals move through the pipeline Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business Experience with hands-on creation and management of demand generation campaigns. Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality A/B testing experience to help optimize campaigns and landing pages Manage and optimize our marketing automation efforts, to ensure we have effective lead nurturing campaigns Use a broad mix of demand generation tactics in addition to digital to drive leads Stay up to speed on current demand generation innovations, and educate executive staff on those trends Manage, build, and mentor a team of marketers
We Are Looking For You If You Have:
7-10 years of progressive demand generation/acquisition marketing experience 5+ years experience in B2B marketing Experience optimizing spend across various demand generation channels SEO experience to understand how we can continue to grow organic traffic to drive leads Experience with non-digital tactics to drive demand generation efforts Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress Strong communication and presentation skills Strong ability to write and edit copy as needed.
Bonus points
Passionate about cars and the automotive industry!
Why Shopmonkey?
Shopmonkey has become an amazing environment where employees feel that they are valued as people, and not just worker bees. To ensure that our team thrives, we invest in the following perks ( benefits below are mainly for U.S. based, full-time employees
Other benefits vary upon location outside the United States, and employment status):
Health & Wellness
Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date Short term and long term disability Employee assistance program Reimbursement for a personal health and wellness membership Generous parental leave 401(k) available upon hire
Time Off
11 paid holidays Flexible time off - take the time off you need!
Giving Back
Matching donations for approved charitable organizations Group volunteer efforts
Personal & Professional Development
Weekly internal product & company training sessions Monthly events & education activities focused on DEIB, personal and/or professional development Individual career progression plans and leadership/management training
About Shopmonkey
Shopmonkey is the leading auto-repair shop software company; it is a cloud-based solution that helps auto-repair shops consolidate tools, save time, and streamline their entire operation onto a simple, easy-to-use platform. Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members from all backgrounds that are committed to the Shopmonkey mission.
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We're looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert.
You Will Have The Opportunity To:
Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals Build account-based marketing (ABM) strategies to help larger deals move through the pipeline Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business Experience with hands-on creation and management of demand generation campaigns. Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality A/B testing experience to help optimize campaigns and landing pages Manage and optimize our marketing automation efforts, to ensure we have effective lead nurturing campaigns Use a broad mix of demand generation tactics in addition to digital to drive leads Stay up to speed on current demand generation innovations, and educate executive staff on those trends Manage, build, and mentor a team of marketers
We Are Looking For You If You Have:
7-10 years of progressive demand generation/acquisition marketing experience 5+ years experience in B2B marketing Experience optimizing spend across various demand generation channels SEO experience to understand how we can continue to grow organic traffic to drive leads Experience with non-digital tactics to drive demand generation efforts Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress Strong communication and presentation skills Strong ability to write and edit copy as needed.
Bonus points
Passionate about cars and the automotive industry!
Why Shopmonkey?
Shopmonkey has become an amazing environment where employees feel that they are valued as people, and not just worker bees. To ensure that our team thrives, we invest in the following perks ( benefits below are mainly for U.S. based, full-time employees
Other benefits vary upon location outside the United States, and employment status):
Health & Wellness
Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date Short term and long term disability Employee assistance program Reimbursement for a personal health and wellness membership Generous parental leave 401(k) available upon hire
Time Off
11 paid holidays Flexible time off - take the time off you need!
Giving Back
Matching donations for approved charitable organizations Group volunteer efforts
Personal & Professional Development
Weekly internal product & company training sessions Monthly events & education activities focused on DEIB, personal and/or professional development Individual career progression plans and leadership/management training
About Shopmonkey
Shopmonkey is the leading auto-repair shop software company; it is a cloud-based solution that helps auto-repair shops consolidate tools, save time, and streamline their entire operation onto a simple, easy-to-use platform. Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members from all backgrounds that are committed to the Shopmonkey mission.
#J-18808-Ljbffr