Senior Manager, Marketing and Communications

Location: Beacon, NY Remote/Hybrid options available Reports To: Artistic Director Position Type: Full-time, Exempt About VetRep Mission Statement Founded in February 2021, as a tax-exempt, non-profit 501c3 organization, Veterans Repertory Theater (VetRep) is dedicated to reinvigorating American theater through the work of veteran writers and artists. Vision Statement If culture is the story we tell ourselves about ourselves, our cultural picture will always be lacking without the voices of one of the most artistically under-represented groups: those from the profession of arms. At Veterans Repertory Theater, our aim is to become a leading force in American theater, fostering a creative sandbox where veteran artists can thrive, innovate, and impact audiences worldwide. Through our commitment to excellence in production, customer experience and talent development, we strive to serve our audiences through intimate, absurdist, whimsical and jarring live performances. Our vision is to entertain, inspire, and create a lasting legacy of artistic excellence through the work of veteran artists and writers. Expansion: In 2024, VetRep acquired a 12,000 sq. ft. venue in Beacon, NY, enabling growth from an 18-seat theater to one with a 125-patron capacity, significantly broadening its reach. Position Summary The Senior Manager of Marketing and Communications will support the organization’s strategic marketing, branding, and communications efforts to increase visibility, engagement, and support for VetRep. This role will manage the development and execution of compelling campaigns, oversee content creation, and ensure consistency in messaging across all channels to effectively share our mission and impact. Key Responsibilities Strategic Leadership Develop and implement a comprehensive marketing and communications strategy aligned with organizational goals. Serve as the brand steward, ensuring messaging and visual identity are consistent across all platforms. Analyze performance metrics and adjust strategies to maximize engagement and impact. Content Development & Campaigns Create and manage content for digital platforms, including website, social media, and email marketing. Lead the development of marketing materials such as event fliers, press releases, newsletters, and brochures. Oversee storytelling initiatives, capturing compelling narratives from program participants, staff, and key stakeholders. Media and Public Relations Build and maintain relationships with media outlets, influencers, and community partners. Draft press releases and coordinate media coverage for events, campaigns, and milestones. Serve as the point of contact for media inquiries and spokesperson needs. Digital Engagement Oversee social media strategy, ensuring consistent growth in followers, engagement, and reach. Optimize email marketing campaigns for donor engagement and retention. Manage website updates and ensure a user-friendly, accessible online presence. Budget and Vendor Oversight Manage the marketing and communications budget, ensuring efficient allocation of resources. Collaborate with external vendors (designers, printers, consultants) as needed. Qualifications Required: Bachelor’s degree in marketing, communications, public relations, or a related field. Minimum of 5-7 years of experience in marketing, communications, or public relations, preferably in the nonprofit sector. Proven experience developing and executing successful marketing campaigns. Excellent writing, editing, and storytelling skills, with an eye for detail. Strong understanding of social media platforms, analytics, and trends. Experience with email marketing tools (e.g., Mailchimp, Constant Contact) and content management systems (e.g., WordPress). Demonstrated ability to manage multiple projects and meet deadlines. Preferred: Current or former military or first responder OR an immediate family member. Familiarity with campaigns that require a multi-faceted approach for engagement. Donor engagement strategies a plus. Knowledge of graphic design tools such as Canva, Adobe Creative Suite, or similar. Experience working with CRM systems (e.g., Neon, Gusto, Jitasa) for donor data integration in communications. Key Competencies Strategic thinker with a solutions-oriented mindset. Strong interpersonal skills and ability to work collaboratively across teams. Creativity and innovation in storytelling and audience engagement. Data-driven approach to evaluating communication strategies and campaigns.

Application Instructions / Public Contact Information How to Apply To apply, please submit a resume, brief description of your interest and qualifications for the position along with direct examples of marketing campaigns and media you've personally executed, to saraho@vetrep.org with the subject line “Senior Manager, Marketing and Communications Application.” Applications will be reviewed on a rolling basis.

Application Deadline 12/20/2024 #J-18808-Ljbffr