Incyte Corporation
Senior Manager - Opzelura Access Marketing
Incyte Corporation, Chadds Ford, Pennsylvania, United States,
Overview: Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.
The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules.
Job Summary (Primary function)
We are seeking an experienced and strategic marketing manager to join the Incyte Dermatology Product Strategy team, dedicated to supporting Opzelura’s market access and patient services initiatives. In this role, you will develop and execute innovative marketing tactics to enhance Opzelura’s positioning within the dermatology market. You will play a key role in promoting access for patients, creating awareness of national and local plan coverage, and increasing utilization of patient support programs to optimize outcomes. The ideal candidate will bring a strong background in pharmaceutical marketing, market and/or patient access programs, and a passion for improving patient and HCP journeys.
Essential Functions of the Job (Key responsibilities)
Partner with market access and patient services to align on the key strategic priorities across brand indications.
Develop promotional materials, presentations, and digital content that communicate the unique benefits of Opzelura’s patient services and access offerings to HCPs and patients.
Manage the Medical/Legal/Regulatory review process to optimize integration and consistency of access messages across tactics.
Serve as a liaison between commercial teams and market access functions to ensure cohesive, integrated approaches to market access and patient engagement initiatives.
Collaborate with the broader Opzelura brand team to support execution of critical projects, provide input, and align on budget utilization.
Develop and maintain strong relationships with Sales and Sales Training, representing the “Voice of Market Access and Patient Services” on HCP field facing communication.
Coordinate with Commercial Analysis and Market Insights to incorporate program learnings and customer insights into future initiatives.
Work closely with key external stakeholders including dermatologists, advanced practice providers, office staff, professional societies, and other relevant third-party partners to obtain insights to optimize tactics.
Develop and maintain a high degree of therapeutic area knowledge.
Ensure seamless sharing of information, best practices, and lessons learned across the organization.
Perform all company business in accordance with regulations and company policies and procedures.
Qualifications (Minimal acceptable level of education, work experience, and competency)
BA/BS required: life sciences degree or equivalent desirable, MBA/graduate preferred.
5+ years experience in pharmaceutical or biotechnology marketing; market access and/or patient services experience preferred.
Experience working with external vendors on a day-to-day basis and managing projects across multiple brands/indications/audiences.
Ability to collaborate closely with agencies and other team members.
Experience developing multi-channel promotional plans for pharmaceutical or biotechnology products.
Specialty experience preferred including experience in dermatology, inflammation and autoimmunity, or allergy.
Strong leadership skills and ability to manage projects autonomously.
Strong communication, presentation, analytic and strategic capabilities.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer.
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