Digital Marketing Specialist*

Salary: $31.40 - $47.10 HourlyLocation : Henderson, NVJob Type: Full TimeJob Number: 1294DEC24-P-DMKDepartment: CommunicationsOpening Date: 12/11/2024Closing Date: 12/31/2024 3:00 PM PacificPosition Overview*This recruitment is limited to the first 100 applications and will close to the public without notice while still accepting applications from internal employees.The City of Henderson announces an examination to create an eligibility list and to fill one (1) vacancy for the classification of Digital Marketing Specialist in the Department of Communications. The eligibility list may be utilized to fill vacancies for this classification for up to one (1) year.Under general supervision, prepares and executes effective digital marketing strategies for the City, including distinct and successful digital experiences for our customers; and performs related duties as assigned.Our team plays an integral role in promoting the vision, programs, and services of our premier organization. If you are a well-rounded digital marketing professional with excellent communication, organization, and interpersonal skills, who thrives in a fast-paced and progressive work environment, you may be a good fit for our growing team. A successful candidate will possess professional-level experience with the following:- Planning and executing all web, SEO/SEM, database marketing, email, and display advertising campaigns.- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.- Planning, executing, and measuring experiments and conversion tests.- Collaborating with internal teams to create landing pages and optimize the user experience.-Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).-Identifying trends and insights and optimizing spend and performance based on the insights.Salary and BenefitsCompetitive Salary Range of $31.40 - $47.10 hourly; salary placement for non-represented positions is based on a comprehensive compensation review and takes into consideration the candidate's qualifications as well as internal equityBase Wage increase upon successful completion of Initial Probationary or Qualifying Period**Annual Pay Adjustment Increase or Lump Sum Bonus**General Increase****Contingent upon the City's financial health and subject to availability of funds as determined by the City (subject to change)Work-Life BalanceThe standard schedule for this position is Monday - Thursday, 7:30am - 5:30pm (4 day work week)This position may be eligible for remote work up to two days per week; at least 50% of work time must be spent in-person onsite.Work schedules and remote work opportunities are subject to change.This option for remote work is only available for incumbents who have completed their probation or qualifying period.Paid Leave and HolidaysLeave and Holidays PolicyComprehensive benefits package*** for all full-time, regular non-represented employees including:Medical, dental, vision, and life insurance Health and Dependent Care Flexible Spending Accounts (FSA)Long Term Disability (LTD)Employee Assistance Program (EAP) PolicyRetirement BenefitsNevada PERS (Public Employees' Retirement System)Retirement Health Savings (RHS) AccountDeferred Compensation - 457(b) and 401(a) Plans Voluntary Benefits: Pet Insurance, Auto/Home Insurance, Voluntary Life Insurance, SSgA Upromise 529 College Savings PlanPublic Service Loan Forgiveness Program (PLSF) through the Federal Government Program, and much more!***Click here to review all City Employee BenefitsClick here to familiarize yourself with the job and its physical requirements.Click here to learn more about the Department of Communications.Click here to see what it's like to live in/visit Henderson, Nevada.Salary placement for non-represented positions is based on a comprehensive compensation review and takes into consideration the candidate's qualifications as well as internal equity.Minimum Qualifications Bachelor's Degree from an accredited college with major course work in marketing, business management, or closely related fieldThree (3) years of full-time experience in SEM, SEO, and targeted ad strategy; AND prior experience implementing A/B testing, audience segmentation strategies, and reporting campaign resultsNote: An equivalent combination of related training and experience may be considered Required Documents/Assessment Information DOCUMENTS REQUIRED AT THE TIME OF APPLICATION:1) Completed Employment ApplicationASSESSMENT DATES:Oral Review Board Interview with Written Component (Weighted 100%) - Thursday, January 9, 2025(Best-Qualified Candidates)Selection Interview - Tuesday, January 14, 2025(Top-Scoring Candidates)All applicants will be notified by email or telephone of their application status and the assessment dates/times/locations after the closing date of this announcement.IMPORTANT INFORMATION ON SCHEDULING ASSESSMENTS:If you are invited to participate in the assessment process, you will be required to self-schedule through the City of Henderson online application system. Please check your email and/or text messages on a regular basis after submitting your application for complete instructions, which include where and when to report.The assessment and selection process for this position will take place on the dates listed above. All candidates who wish to be considered for this position will need to be in Henderson, Nevada, and make themselves available to participate in the testing process at any time on any of the dates listed above. Selection Process The selection process will begin with an employment application package screening, with the best-qualified candidates being invited to participate further in the assessment process. This process may include any combination of written, performance, and oral assessments to evaluate job-related education, experience, knowledge, skills, and abilities. The City will provide reasonable accommodation to qualified individuals with disabilities. It is the responsibility of the candidate requiring accommodation to contact the Human Resources Department (preferably in writing) at the time of application.Appointment may be subject to the successful and timely completion of a post offer pre-employment background investigation and medical/physical examination, including a drug/alcohol test. Please see the job description to view the physical requirements. The City reserves the right to modify selection devices and test instruments in accordance with accepted legal, ethical, and professional standards.City of Henderson, NevadaNon-Represented: FLSA Non-Exempt EmployeesBenefits SummaryHEALTHCARE AND INSURANCE Health Insurance: Medical, Prescription, Dental, Vision Employer paid Long Term Disability - Up to 60% of Base Wage, if approved Employer paid Term Life Insurance / AD&D - $50,000 or 1X annual salary, whichever is greater Employee Assistance Program - 6 Free Visits Per Issue Per Year for Employee and Family Members in the Household, and Access to Work/Life Wellness Resources Medicare - Employee and City each pay 1.45%RETIREMENT Employer paid membership in the Nevada Public Employees Retirement System (PERS) No Social Security tax on employee's wages Retirement Health Savings (RHS) program Service based retiree health insurance premium subsidy after 15 years participating in this programPAID TIME OFF (PTO) Employees may carry over up to 988 hours of PTO each year From date of hire, new employee are credited with a minimum of 18 days* of PTO. After their first anniversary, employees will begin accruing PTO monthly as follows: Second year through fifth calendar years of service - 17.42 hours per month Sixth year through twelfth calendar years of service - 20.59 hours per month Thirteenth calendar year of service and beyond - 23.75 hours per month *Actual number of days and hours of PTO granted may vary by position BEREAVEMENT LEAVE Four (4) workdays of leave, with pay, per occurrence HOLIDAYS 13 paid holidays per year Two (2) floating holidays per year (one in first year if hired on or after July 1st) The ability to bank holidays, up to 152 hours, that fall on an employee's regularly scheduled day offWORK WEEK Four-day, 9.5-hour workday, 38-hour work week Four-day, 10-hour workday, 40-hour work week for Police PERS positionsVOLUNTARY BENEFITS IRC 457 Deferred Compensation Plan IRC 401a Deferred Compensation Plan - new/hire employees only IRC125 Flexible Spending Arrangement (FSA) - Medical and Dependent Care Supplemental Insurance: Cancer/Catastrophic Illness, Accident, Short Term Disability, and Hospital Indemnity Auto and Home Insurance 529 College Savings Plan Supplemental Term Life Insurance Legal Insurance Pet Insurance Identity and Credit Protection PerkSpot Employee Discounts Program Long Term Care + Life Insurance NOTE: Benefits subject to change based on future administrative policy changes, changes to any applicable legislation, changes to elements of the City's voluntary benefits program, and at the discretion of the City Manager or City CouncilRevised 03/2401 For my application to be considered it must be fully complete, accurate and truthful, including:- The dates listed for each employer have been reviewed and are accurate (end dates are listed for positions I no longer hold).- My current employer is listed on my application.- Multiple positions held at one employer are listed separately (with corresponding dates from/to for each position held).- Any additional required documents or certifications are attached to the application.- All supplemental questions have been answered fully.- I did not list "see resume" or "refer to application" on my application or in the supplemental questions (this will be viewed as an incomplete response).Not completing the application as directed, unanswered questions, incomplete responses, false statements, omissions, or partial information may result in disqualification from the selection process. I have read and understand the above instructions regarding completing my application. Yes No 02 Which best describes your highest level of completed education from an accredited college or university with major course work in marketing, business management, or a closely related field? High School Diploma or G.E.D. equivalent. Associate's Degree Bachelor's Degree Master's Degree or higher The degree I possess is not in marketing, business management, or a closely related field. I do not possess any of the above diplomas or degrees. 03 Please list your degree type and area of study. If none, please enter N/A. 04 How many years of full-time professional-level experience in SEM do you possess? Your answer will be compared to the work history information on your application to determine if you meet minimum qualifications. 1 year of full-time experience = 1976 hours I do not possess this experience Less than 1 year More than 1 year to less than 3 years More than 3 years to less than 5 years More than 5 years to less than 7 years More than 7 years to less than 9 years More than 9 years 05 How many years of full-time professional-level experience in SEO do you possess? Your answer will be compared to the work history information on your application to determine if you meet minimum qualifications. 1 year of full-time experience = 1976 hours I do not possess this experience Less than 1 year More than 1 year to less than 3 years More than 3 years to less than 5 years More than 5 years to less than 7 years More than 7 years to less than 9 years More than 9 years 06 How many years of full-time professional-level experience in targeted ad strategy do you possess? Your answer will be compared to the work history information on your application to determine if you meet minimum qualifications. 1 year of full-time experience = 1976 hours I do not possess this experience Less than 1 year More than 1 year to less than 3 years More than 3 years to less than 5 years More than 5 years to less than 7 years More than 7 years to less than 9 years More than 9 years 07 Please describe in detail your professional-level experience in SEM, SEO, and targeted ad strategy.For each position where you gained this experience please include: 1) Employer Name2) Job Title3) Dates of Employment4) Primary DutiesIf you do not possess this experience, please enter N/A. 08 How many years of full-time professional-level experience in A/B testing do you possess? Your answer will be compared to the work history information on your application to determine if you meet minimum qualifications. 1 year of full-time experience = 1976 hours I do not possess this experience Less than 1 year More than 1 year to less than 3 years More than 3 years to less than 5 years More than 5 years to less than 7 years More than 7 years to less than 9 years More than 9 years 09 How many years of full-time professional-level experience developing audience segmentation strategies do you possess? Your answer will be compared to the work history information on your application to determine if you meet minimum qualifications. 1 year of full-time experience = 1976 hours I do not possess this experience Less than 1 year More than 1 year to less than 3 years More than 3 years to less than 5 years More than 5 years to less than 7 years More than 7 years to less than 9 years More than 9 years 10 How many years of full-time professional-level experience in reporting campaign results do you possess? Your answer will be compared to the work history information on your application to determine if you meet minimum qualifications. 1 year of full-time experience = 1976 hours I do not possess this experience Less than 1 year More than 1 year to less than 3 years More than 3 years to less than 5 years More than 5 years to less than 7 years More than 7 years to less than 9 years More than 9 years 11 Please describe in detail your professional-level experience in A/B testing, audience segmentation strategies, and reporting campaign results.For each position where you gained this experience please include:1) Employer Name2) Job Title3) Dates of Employment4) Primary DutiesIf you do not possess this experience, please enter N/A. 12 If you do not possess a Bachelor's Degree from an accredited college with major course work in marketing, business management, or closely related field and three (3) years of full-time experience in SEM, SEO, and targeted ad strategy; AND prior experience implementing A/B testing, audience segmentation strategies, and reporting campaign results, do you possess an equivalent combination of experience and related training you feel should be considered?If your application does not demonstrate meeting the minimum requirements for education and experience, and you do not provide information on your equivalent experience and training, your application will not be considered for equivalency. Yes No N/A, I possess both the required education and experience. 13 If you answered "yes" to the question above, please provide a detailed explanation of your equivalent experience and training.Your equivalent experience will be evaluated against the information provided in your application.If you have the required education and experience, please enter N/A. Required Question