Market Manager - North Carolina Job at 80 Acres Farms in Charlotte

ABOUT THE COMPANY

Our founders, food industry veterans Mike and Tisha, knew that food wasn't what it used to be. They wanted to make it better—by creating a new kind of farm. A farm that can grow up to 300 times more food than an open-field farm on a smaller footprint, without use of herbicides, pesticides, or other chemicals that you don’t want in your food. A farm powered with 100% renewable energy, growing with 95% less water and delivering food within 48 hours, for longer freshness for our customers and less food waste. 

80 Acres Farms is a vertical farming leader, operating commercial farms in Ohio, Kentucky, and soon Georgia in addition to research and development farms in Arkansas and The Hague, Netherlands. All farms utilize state-of-the-art technology and analytics developed by the company's subsidiary, Infinite Acres. 

80 Acres Farms-branded salads, microgreens, herbs, and tomatoes are available at retailers and food service distributors from Michigan to Florida, including Kroger, Whole Foods, The Fresh Market, Dorothy Lane Markets, Sysco, and US Foods. 80 Acres Farms is supported by world-class investors and partners, including General Atlantic, Siemens, Barclays, Ocado, and Signify Philips. 

If you're interested in making a difference, join our team and help us change how the world eats. 

POSITION OVERVIEW

We're seeking an experienced Field Market Manager with exceptional communication skills and a keen understanding of local market dynamics to spearhead our marketing initiatives and lead a small regional Field Marketing team. This is a hands-on position that will drive brand awareness and market expansion through retail product merchandising, strategic retail demos, community events and customer relationships. Regional travel is required.

KEY RESPONSIBILITIES AND DUTIES:

• Build and manage a team of 4-8 regional Field Marketers from Charleston, South Carolina to Washington, DC, including Charlotte and Raleigh, North Carolina.
• Implement and execute comprehensive field marketing plans aligned with overall marketing and business objectives, as well as Company standards.
  • Initiatives include product retail merchandising, in-store sampling, collaboration with local partners/influencers, participation in community events.
• Build and maintain relationships with key stakeholders, including customers, partners, industry influencers, and local organizations, to support marketing initiatives and drive business growth.
• Work closely with sales and marketing teams to understand regional market dynamics, customer needs, and competitive landscape, and provide marketing support to help drive sales success.
• Collect and maintain records of customer interactions, transactions, comments, and complaints. Create consolidated reports to share with leadership team.
• Manage regional budget, resources, and timelines effectively to ensure successful execution of field marketing plans within allocated resources.
• Provide regular reporting and updates to senior management on field marketing activities, results, and opportunities for improvement.
• Maintain a thorough knowledge of 80 Acres Farms products and consumer benefits, target consumers, and Field Marketing and Retail Merchandising policies and procedures.
• Manage supply and maintenance of field marketing materials, consumables, tools, podiums, coolers, etc.
• Manage territory vehicles for events and local VIP customer deliveries, including refueling, washing, and monitoring/reporting vehicle status for maintenance.
• Travel up to 10-20% of the time to support customer and community initiatives.
• Lead, train, and, and support to Field Marketing team with the positive and professional manner.
• Conduct regular performance evaluations and provide constructive feedback to enhance team effectiveness and job satisfaction.
• Maintain schedules, communication, and payroll (timecard review and approval) of regional Field Marketing team.
• Other duties as assigned.

QUALIFICATIONS:

• Bachelor’s degree in marketing, Business Administration, related field, or equivalent experience
• 3+ years of experience in field marketing, store merchandising, event marketing, or related roles, preferably in the CPG sector
• 2+ years of experience in building and leading remote teams
• Proven track record of developing and executing successful field marketing campaigns and initiatives.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for marketing and a drive for innovation.
• Willingness to travel within assigned regions as needed.
• Proficiency in Microsoft Office Suite and marketing automation tools.
• Experience working in a fast-paced, dynamic environment with the ability to adapt to change.
• Willingness to work occasional weekend events to grow market presence
• Have dependable vehicle, meet our required auto insurance coverage, have a good driving record, and willing to drive on behalf of the company.

BENEFITS WE OFFER YOU

• Health, dental, and vision insurance starting day one of employment-- health insurance plans start at just $25/month
• Paid time off based on years of experience (4 weeks average)
• One week paid health & wellness time
• 10 paid holidays
• Parental leave
• 401k with up to 4% Company match
• Annual tuition reimbursement
• Company-paid life insurance
• Short and long-term disability insurance
• Mileage reimbursement program - paid at IRS standard rate
• Cell phone allowance

ABOUT OUR HIRING PRACTICES

Statistics show that underrepresented communities don’t apply for a job unless they meet 100% of the qualifications. Don’t worry if you think you can’t check every box on the list; we’ll provide all the on-the-job training you need.

80 Acres Farms is an equal opportunity employer. You’re defined by more than just your job title, and we want you to feel comfortable bringing your true self to work. We value your talents, your traditions, your take on the world, and everything else that makes you unique. We strive to be to be a place where a diverse mix of talented people want to come, to stay, and to do their best work.

80 Acres Farms participates in E-Verify. As required by law, your employment with the Company is contingent upon you providing legal proof of your identity and authorization to work in the United States. Employment decisions are made without regard to protected characteristics. All candidates will be given the same consideration.