Director of Growth Marketing, Care Solutions

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Director of Growth Marketing, Care Solutions
Fully Remote • WA • Marketing

Our company is at the forefront of healthcare innovation, driving the commercialization of our Care Solution to transform patient engagement and outcomes. We are seeking an experienced Director of Growth Marketing to strategically lead the market expansion of our Care Solution and commercialize our Pathways product into our self-service business, including physical therapy, primary care, physician groups, and more.

As a senior individual contributor, this role requires exceptional general management, project management skills and strategic thinking to define and execute on growth initiatives. You’ll work cross-functionally to oversee commercialization, product-led growth, and upsell strategies to achieve revenue, market share, and growth goals for our Care Solution within the SMB and Individual buyer segments.

In this role you will:

General Management

• Revenue & Profitability:
  • Own the Care revenue target for 2025, leading both direct and product-led growth efforts to achieve financial goals for the SMB and Individual markets.
  • Lead upsell and cross-sell initiatives within the Care product line, ensuring alignment with market demand and customer needs.
• Cross-Functional Leadership & Operational Oversight:
  • Collaborate with Product, Sales, Marketing, Operations, Finance, and Partnerships teams to execute commercialization strategies.
  • Act as the voice of the buyer to inform product functionality, pricing, and messaging, ensuring alignment with market demands and customer pain points.
  • Drive the execution of commercialization plans, ensuring operational systems and processes are optimized to meet business objectives.

Project Management

• End-to-End Project Leadership:
  • Lead the development and execution of GTM plans, ensuring alignment between Product, Sales, Marketing, and Enablement teams.
  • Oversee the creation and delivery of educational materials (e.g., playbooks, webinars, and guides) in collaboration with the Customer Enablement, Digital Marketing, and Product Marketing teams.
  • Collaborate with sales teams to gather insights from early customer interactions, using this feedback to refine marketing approaches and educational materials.
• Market Expansion:
  • Manage initiatives to expand Pathways into high-growth sectors like physician groups and primary care, tailoring strategies for each segment.
  • Create GTM playbooks and materials tailored to new markets, ensuring effective engagement and adoption.
• Partnership Development:
  • Drive partnerships with industry stakeholders to expand Care adoption and market reach.
  • Lead partnership conversations with associations and key stakeholders, ensuring Pathways is effectively integrated and supported with tailored product and marketing resources.
• Develop and execute GTM strategies for SMB and Individual markets, focusing on pricing, positioning, and segmentation.
• Evaluate and refine pricing structures, ensuring alignment with the needs of self-service SMB and individual buyers, including utilization-based pricing models.
• Strategic Market Insights:
  • Conduct research and competitive analysis to inform marketing strategies and product positioning.
  • Monitor industry trends to refine Pathways’ market strategy and seize new opportunities.
• Partner with Product Marketing to develop innovative campaigns that drive product adoption and maximize customer lifetime value.
• Design and implement in-app experiences and targeted marketing campaigns to drive upselling opportunities and product-led growth within the Care ecosystem.

What You Need to Succeed:

• Bachelor's degree in business, marketing, or a related field; MBA preferred.
• 8+ years in marketing, commercialization, or general management within the healthcare sector, with preferred experience in health tech, primary care, or risk-bearing entities.
• Proven track record of leading cross-functional teams and managing complex, high-impact projects from concept to execution.
• Expertise in developing and executing innovative go-to-market (GTM) strategies that drive product adoption and revenue growth.
• Demonstrated success in driving product adoption through educational initiatives such as webinars, playbooks, guides, and strategic partnerships.
• Strategic thinker with a proven ability to translate vision into actionable plans, driving growth across both individual and SMB markets.
• Exceptional communication and relationship-building skills, with the ability to tailor messaging for diverse internal and external stakeholders.
• Hands-on experience with tools like Salesforce, HubSpot, ZoomInfo, and Stripe (or similar platforms), with an understanding of utilization-based pricing models.

Salary Range: $155,000 - $175,000 + 10% Bonus

At Medbridge, salary ranges are assigned to a job based on 3rd party salary benchmark surveys. Individual pay within this range is informed by the candidate's skills, capabilities and experience.

We embrace diversity and are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. No matter your background, your orientation, your identity expression, or whatever else makes you unique, if you want to raise the bar and join an amazing team of passionate people, then we'd love to work alongside you at Medbridge.

Now it’s your turn. If you liked what you’ve read and think Medbridge would be a great career choice for you, apply now and our Talent Acquisition team will follow up with you shortly after.

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