Director, Digital & Omnichannel Marketing (Media Planning & Execution)

The Digital & Omnichannel Marketing Director will support strategy development and lead tactical execution focused on digital media platforms, including paid search, organic search, lead generation aggregator partners, social media, programmatic display, digital video, and Connected TV in support of Corcept’s endocrinology products. This role will report to the Senior Director of Digital and Omnichannel Marketing and requires expertise in digital / non-personal promotions and media for marketing campaigns. The role’s scope will span across patient, caregiver, and healthcare provider digital communication and engagement.

Responsibilities:

• Lead media strategy, investment, scope, and capacity planning and oversee media engagement, operations, and integration of novel media capabilities that individualize customer strategy and promotional execution
• Oversee media engagement across the endocrinology marketing portfolio, including change and knowledge management, and frictionless integration of media initiatives into overall marketing plans
• Provide comprehensive key performance indicators (KPIs) oversight and regularly present insights to the broader marketing team to support informed decision-making and strategic alignment
• Partner with other marketing functions (HCP/DTP Promotions, Thought Leader Programming & Franchise Strategy) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan, inclusive of development of digital assets
• Serve as a thought leader within the organization and provide insights and guidance on best practices, trends, and opportunities in media marketing
• Oversee media operational health, including execution processes, agency engagement model, and channel governance in support of marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessary
• Coordinate with the Content Review Committee / Promotional Review Committee (PRC), ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory, and compliance standards
• Develop and track key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness
• Develop presentations and reports for key internal stakeholders, translating insights into strategic digital / non-personal promotions and marketing recommendations

Preferred Skills, Qualifications and Technical Proficiencies:

• Strong knowledge of digital / non-personal promotions market dynamics and a deep understanding of media platforms, including paid search, organic search, lead generation aggregator partners, social media, programmatic display, digital video, and Connected TV
• Proven ability to drive data-driven media capabilities, focus on metrics that matter, and drive business performance forward
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Experience in AI/Machine Learning initiatives from initiation through completion with a particular focus on automated deployment and content creation/modification in support of media business objectives
• Strong experience with digital media promotions inclusive of first-party assets & 3rd party assets
• Ability to successfully work with external agencies and partners to develop programs and materials and manage appropriate marketing channel ecosystems
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
• Strong verbal, written, and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiences
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on the development of marketing materials
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
• Ability to travel up to 25-30% of the time.

Preferred Education and Experience:

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field. Advanced degree (MBA, MS) is a plus
• 12+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech
• Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Promotional Review Committee (PRC) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.

The pay range that the Company reasonably expects to pay for this headquarters-based position is $209,700 - $246,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.

Applicants must be currently authorized to work in the United States on a full-time basis.