Director of Ecommerce

About Knockaround:

Based in San Diego, Knockaround is the original, affordable Southern California sunglasses company providing high quality, stylish shades that won't break the bank. Knockaround sunglasses have been featured in well-known media outlets such as GQ, Newsweek, Cosmopolitan, and Runner's World and have been worn by many celebrities including Natalie Portman, Matthew McConaughey, John Mayer, Jessica Alba, Snoop Dogg, and John Legend.

Knockaround continues to experience explosive growth and is further investing in our e-commerce and digital channels. We are seeking key talent to contribute and help drive further growth as part of our fun, fast-paced, high-energy team.

Position Overview:

We're seeking an experienced Director of eCommerce that will be responsible for collaborating cross-functionally to manage and direct all aspects of the ecommerce business. The position will report to the Chief Marketing Officer and will focus on driving incremental revenue, continuously improving the customer experience, optimizing our technical and platform capabilities, and powering operational excellence. The role will work across our executive team and collaborate closely with our Director of Digital Marketing to execute growth strategies. 

Responsibilities:

• Develop, refine and execute e-commerce growth strategies and tactics
• Lead website development initiatives, including UX/UI improvements, site performance optimization, and new feature implementations
• Manage our Shopify Plus platform and integrate with other business systems (ERP, OMS, WMS)
• Manage the technical and operational aspects of our eCommerce ecosystem, including platform management, checkout optimization, and system integrations
• Oversee site merchandising strategy, including product taxonomy, navigation, and catalog management
• Drive conversion rate optimization through A/B testing, user research, and analytics
• Manage relationships with technology vendors, development agencies, and system integrators
• Collaborate with the Director of Digital Marketing to align on growth initiatives and customer experience improvements
• Manage the technical aspects of promotions, sales events, and new product launches
• Ensure website compliance, security, and performance standards
• Oversee our Customer Service team, their metrics and KPI's

Qualifications:

• 5+ years of eCommerce experience, with at least 2 years in a senior management role
• Deep expertise with Shopify Plus and Google Analytics strongly preferred
• Strong technical understanding of eCommerce architecture, integrations, and best practices
• Proven experience in conversion rate optimization and user experience design
• Track record of successful platform migrations, upgrades, or major technical implementations
• Experience managing development sprints and technical project roadmaps
• Strong analytical skills with experience using data to drive decision-making
• Experience overseeing customer service operations at a strategic level
• Bachelor's degree in Business, Computer Science, or related field
• Experience in fashion, accessories, or lifestyle brands preferred

Benefits:

• Competitive salary
• Medical, dental, vision, and life insurance
• 401(k) plan
• Generous PTO and paid holidays
• Opportunities for professional development and growth
• Regular team events and activities
• Fun and collaborative work environment
• Sunglasses and snow goggles for you and your family

Expected salary: $135k - $150k

This position will be full-time and will be based in San Diego at the Knockaround HQ. Minimum of 3 days/week in the office.

For full consideration for this position, please email a complete resume and cover letter to careers@.

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Knockaround is an Equal Opportunity Employer.We celebrate diversity and are committed to creating an inclusive environment for all employees.