Salesforce, Inc.
Sr. Manager / Manager of Sales Strategy - Marketing Cloud
Salesforce, Inc., Palo Alto, California, United States, 94306
Sr. Manager / Manager of Sales Strategy - Marketing Cloud
Position Overview: We are seeking a results-driven
Sr. Manager / Manager of Go-to-Market (GTM) Strategy
to lead the alignment and execution of initiatives driving sustainable
Marketing Cloud
growth. This role will work with and connect cross-functional teams, prioritize high-impact areas, and ensure lockstep collaboration between product and distribution teams. The ideal candidate will possess a strategic mindset, strong leadership skills, excellent communication skills and a passion for driving measurable business outcomes in a dynamic environment. Key Responsibilities: Leadership Alignment with Product and Sales Leadership:
Lead
monthly GTM Council meetings
to align on quarterly priorities and share progress updates between product and distribution teams. Collaborate with regional sales leaders (e.g., AMER, EMEA, SMB) in
monthly check-ins
to gather insights, address challenges, and strengthen regional engagement. Establish and maintain an effective
New Product Introduction (NPI) feedback loop
by representing distribution perspectives in product launch processes.
Performance Monitoring & Obstacle Resolution:
Develop and manage a
bi-weekly GTM activation scorecard
to track performance metrics and ensure accountability across stakeholders, in collaboration with Product Marketing team and Sales Programs. Lead
weekly business performance deep dives
to identify weaknesses, collaborate on solutions, and provide actionable insights during product-led ACV reviews. Partner with Product teams to host
quarterly Seller Community calls and quarterly business reviews (QBRs)
that highlight business hotspots, product roadmaps, deal best practices, and success stories.
Business Planning & Strategic Alignment:
Lead
quarterly GTM activation planning
with global and regional teams, ensuring effective rollout of strategies. Centralize the
(G4G) annual planning
process by partnering with product, GTM, and sales strategy teams to provide recommendations for FY26.
Adhoc New Initiatives:
Develop analysis and provide recommendations to senior executives evaluating the effectiveness of existing incentive programs and gathering insights from performance data. Present data-driven recommendations to influence decision-making and prioritize high-impact initiatives.
Qualifications: Proven experience in GTM strategy, sales strategy, and program management within a SaaS or technology-driven organization. Strong track record of driving alignment between cross-functional teams and delivering measurable business outcomes. Exceptional project management skills with the ability to prioritize and manage multiple initiatives. Proficiency in analyzing performance metrics and turning data into actionable insights. Effective communicator and collaborator, comfortable engaging with senior leaders and diverse stakeholders. Previous experience with Marketing Cloud and Digital AEs preferred.
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Position Overview: We are seeking a results-driven
Sr. Manager / Manager of Go-to-Market (GTM) Strategy
to lead the alignment and execution of initiatives driving sustainable
Marketing Cloud
growth. This role will work with and connect cross-functional teams, prioritize high-impact areas, and ensure lockstep collaboration between product and distribution teams. The ideal candidate will possess a strategic mindset, strong leadership skills, excellent communication skills and a passion for driving measurable business outcomes in a dynamic environment. Key Responsibilities: Leadership Alignment with Product and Sales Leadership:
Lead
monthly GTM Council meetings
to align on quarterly priorities and share progress updates between product and distribution teams. Collaborate with regional sales leaders (e.g., AMER, EMEA, SMB) in
monthly check-ins
to gather insights, address challenges, and strengthen regional engagement. Establish and maintain an effective
New Product Introduction (NPI) feedback loop
by representing distribution perspectives in product launch processes.
Performance Monitoring & Obstacle Resolution:
Develop and manage a
bi-weekly GTM activation scorecard
to track performance metrics and ensure accountability across stakeholders, in collaboration with Product Marketing team and Sales Programs. Lead
weekly business performance deep dives
to identify weaknesses, collaborate on solutions, and provide actionable insights during product-led ACV reviews. Partner with Product teams to host
quarterly Seller Community calls and quarterly business reviews (QBRs)
that highlight business hotspots, product roadmaps, deal best practices, and success stories.
Business Planning & Strategic Alignment:
Lead
quarterly GTM activation planning
with global and regional teams, ensuring effective rollout of strategies. Centralize the
(G4G) annual planning
process by partnering with product, GTM, and sales strategy teams to provide recommendations for FY26.
Adhoc New Initiatives:
Develop analysis and provide recommendations to senior executives evaluating the effectiveness of existing incentive programs and gathering insights from performance data. Present data-driven recommendations to influence decision-making and prioritize high-impact initiatives.
Qualifications: Proven experience in GTM strategy, sales strategy, and program management within a SaaS or technology-driven organization. Strong track record of driving alignment between cross-functional teams and delivering measurable business outcomes. Exceptional project management skills with the ability to prioritize and manage multiple initiatives. Proficiency in analyzing performance metrics and turning data into actionable insights. Effective communicator and collaborator, comfortable engaging with senior leaders and diverse stakeholders. Previous experience with Marketing Cloud and Digital AEs preferred.
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