Marketing/Admissions Director

Overview The Admissions Director plays a pivotal role in shaping the future of our institution by leading the admissions team and developing strategies to attract and enroll prospective students. This position requires a dynamic individual with a strong background in marketing, analytics, and communication. The Admissions Director will oversee all aspects of the admissions process, ensuring that our institution meets its enrollment goals while maintaining high standards of quality and integrity. Duties Develop and implement comprehensive admissions strategies to increase student enrollment. Analyze market trends and data to inform recruitment efforts and identify target demographics. Manage advertising campaigns across various platforms, including digital marketing, social media marketing, and content marketing. Oversee email marketing initiatives to engage prospective students and nurture leads through the admissions funnel. Collaborate with academic departments to align recruitment efforts with institutional goals. Monitor and manage the admissions budget, ensuring effective allocation of resources for maximum impact. Utilize marketing automation tools to streamline processes and enhance communication with prospective students. Conduct presentations and outreach activities at schools, community events, and college fairs to promote the institution. Lead a team of admissions counselors, providing training, support, and performance evaluations. Skills Strong analytical skills to assess data trends and make informed decisions regarding recruitment strategies. Proficiency in digital marketing techniques, including SEO, content marketing, and social media marketing. Experience with budgeting and financial management related to admissions initiatives. Familiarity with marketing automation tools to enhance efficiency in outreach efforts. Excellent communication skills, both written and verbal, for effective interaction with prospective students and stakeholders. Ability to work collaboratively within a team-oriented environment while also demonstrating leadership capabilities. A passion for education and a commitment to promoting the values of our institution. Job Types : Full-time, Part-time Pay : $52,451.00 - $56,601.00 per year Expected hours : 40 per week Schedule : 8 hour shift Experience : Marketing: 1 year (Preferred) Work Location : Hybrid remote in Waverly, TN 37185

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