Omnicom Media Group US H&S
Associate Director, Marketing Science
Omnicom Media Group US H&S, BURBANK, CA
The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Overview
The Company
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Associate Director, Marketing Science
As an Associate Director on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor to tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client's business needs. You will be expected to be able to manage both people and processes across multiple Marketing Science functions.
Open to Los Angeles and New York City.
Qualifications
Responsibilities
#LI-CC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$125,000-$130,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Overview
The Company
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Associate Director, Marketing Science
As an Associate Director on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor to tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client's business needs. You will be expected to be able to manage both people and processes across multiple Marketing Science functions.
Open to Los Angeles and New York City.
Qualifications
- 5+ years of experience
- 3+ years in media & marketing analytics
- Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.
- Strong proficiency with MS Excel, and PowerPoint
- Ad-serving and web analytics tools (Google CM360, DV360, FB Ads Manager, Snap Ads, IAS/DV, Google Analytics, Adobe Analytics, etc.) Amazon DSP a plus
- Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Experience setting up experiments and lift studies (conversion lift, brand lift, etc.)
- Experience with MMM (in particular, data collecting & interpreting results)
- Data cleaning & visualization tools such as Tableau, Datorama, Alteryx
- Experience with advanced analytics software package preferred: SQL, R, Python or other
Responsibilities
- Client Relationship Management: gain client's trust through insightful and reliable work output
- Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities.
- Team Operations: carry out day-to-day measurement and analytics function. Project and people management experience needed.
- Cross-functional Collaboration - work with planning, investment, and operations teams to carry out reporting and measurement processes and ground strategy in insights and learnings.
- Insights: Develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to be a key contributor to tactical and strategic efforts
- Reporting & Optimization: Oversee the development and maintenance of a reporting dashboard and direct optimization initiatives. Oversee automation and improve processes for efficiencies
- Benchmarks & Goals: Set benchmarks and targets based on historical campaign data.
- Measurement: Develop media measurement strategy, frameworks, learning agendas and test plans.
- Deep knowledge of marketing technology (campaign management platforms, ad servers, tracking solutions, etc.)
- Data Quality: Be accountable for the maintenance and QA of data systems and processes used for reporting and ongoing data analysis.
- Coach and develop direct reports
#LI-CC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$125,000-$130,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice