Creative Director

Who is CADY? CADY exists to inspire and unleash human potential. Started in 1999, we have become the fastest growing photography company in the U.S., with an average 40% growth each year. Through photography, classroom solutions, school branding, and more, we deliver an experience unlike anything in our industry. We are an innovative company competing to outdo ourselves, year after year. As the nations premier school photography company, we engage with students, schools, and our team members to make them feel accepted and empowered. CADYs mission is to go beyond a portrait and to provide a premier experience for the extraordinary- because each of our guests, school partners, and team members are utterly extraordinary. Job Summary We are seeking an exceptional, hands-on Creative Director to lead our CADY Marketing team. In this pivotal role, you will drive innovative creative strategies that bridge marketing campaigns and digital product development. As our strategic creative leader, you will craft compelling visual narratives that seamlessly translate across digital and physical platforms, transforming our brand's creative vision into impactful, cohesive experiences. The ideal candidate will combine strategic thinking with creative excellence, using your unique perspective to inspire our team and elevate our brand's visual storytelling. You will be responsible for developing breakthrough concepts that not only capture our brand's essence but also drive meaningful engagement with our audience. Key Responsibilities: Develop comprehensive creative strategies that align with the CADY brand, core identity and business objectives Ensure consistency and excellence in visual storytelling and brand representation across platforms Conceptualize and execute cohesive marketing campaigns and deliverables for Product Lines across online and offline channels Design and implement intuitive UI/UX strategies for digital products within our booking and ordering websites. Effectively communicate and present creative visions to key stakeholders across the organization through visually compelling imagery that tells a story. Contribute innovative conceptual ideas across all business areas to drive strategic growth and organizational advancement Leadership and Strategic Oversight Responsibilities: Direct cross- functional teams and provide strategic guidance and constructive feedback to designers, copywriters and developers across print, digital, and product design Lead the creative team through all stages of project development, from initial concept to final execution and provide strategic guidance and constructive feedback Manage team members and cultivate a positive working environment providing mentorship and fostering career development Adhere to production timeliness, deliverables and budget constraints and assist with process improvements Work with external vendors and agencies to build ongoing relationships Creative Direction & Design Responsibilities: Lead the Creative Direction for the CADY Storytelling initiative, including creative process for story creation, visual design language for implementation for TellIt, Spark, and Heroes stories across platforms. Direct Product Launch marketing campaigns across multiple channels, including email, social media, web, print collateral (flyers, postcards, brochures, and Lookbooks) Optimize booking and ordering websites through strategic feature and functionality upgrades aimed at improving conversion rates and average order KPIs Develop brand strategy and creative direction for Experiential Marketing Initiatives, including the design and conceptualization of new Photo Studio and Innovation Center Spaces Assist in internal deck creation for phase 1,2 and product launches. Qualifications/Skill Requirements: 7-10 years of related experience with 5+ years providing creative direction A Bachelor of Fine Arts degree (preferred) or a degree in graphic design, visual communication or equivalent professional experience. Strong portfolio demonstrating versatility across marketing, branding, user interface design and user experience across digital product design. Proven track record of successful creative leadership in marketing campaigns and digital product design Exceptional strategic thinking with the ability to conceptualize and execute cross-platform creative approaches Excellent interpersonal skills to clearly and effectively communicate the creative vision, concepts, ideas, and solutions to stakeholders, internal teams, and vendors. Ability to work effectively in a team setting, including synthesizing abstract ideas into concrete design implications. Extensive supervisory experience (including leadership, team-building, and delegation) leading and managing a creative team. Advanced proficiency in design tools such as Adobe Creative Suite, Figma, Keynote and Google Slides Understanding of motion design and print production is a plus.

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