Director of Growth Marketing

ROLE OVERVIEW

This exciting new position will help Marquee Sports Network maximize audience growth across existing DTC subscribers as well as attract new subscribers to the Marquee Sports Network app. Reporting to the VP of Marketing, they'll drive customer acquisition and retention campaigns across paid and owned channels, including digital advertising, social media, email, website, mobile app, and AI tools. The Director is accountable for delivering a demand generation strategy while building the Marquee Sports Network brand. It requires a leader who jumps on new opportunities, anticipates and addresses the needs of the business and motivates high-performing teammates to do their best work. This individual will serve as an internal thought leader in digital marketing and is expected to have a proven track record in revenue generation. In addition to growth marketing, this individual will support overall marketing and promotion.

RESPONSIBILITIES

• Lead growth marketing capabilities across paid and owned channels, creating and managing a roadmap that drives consumer demand, leads to higher conversions and improves ROAS.
• Steward the creation and execution of growth marketing plans that drive customer acquisition, reduce churn, improve retention, and increase frequency of purchase.
• Partner with DTC team to identify and prioritize consumers with the highest potential to re-engage, repeat or purchase additional offerings (up/cross-sell) and allocate Marketing resources to grow their lifetime value.
• Integrate lead capture opportunities throughout the digital experience.
• Develop and implement social commerce strategies that drive online sales within key platforms.
• Track daily campaign performance, using the data to inform real time campaign optimizations and budget allocations.
• Build an omni-channel testing framework that's rooted in experimentation, validating hypotheses, and scaling effective messaging.
• Work with creative and content teams to develop high-caliber creative assets and storytelling for paid and owned channels.
• Manage relationships with external agencies/vendors/partners.
• Stay abreast of industry trends and digital marketing innovations, providing thought leadership to the Marketing team, senior management and other stakeholders.
• Contribute to the development of the Marketing team's annual goals & KPI's.
• Establish and maintain strong relationships with key counterparts at the Chicago Cubs.
• Manage the annual budget for paid marketing channels in a disciplined fashion throughout the year.
• Oversee email marketing campaigns to support tune-in and acquisition efforts.
• Other duties as assigned and as business needs dictate.
• Oversee on-air promotional inventory, including in-game messaging as well as promotional on-air/digital spots.
• Work with VP, Marketing and VP, Programming to create and execute broadcast partnerships.
• Manage end-to-end execution of sponsored/community programs/initiatives, including creative ideation and fulfillment.
• Assist the VP, Marketing with advertising and branding campaigns to support DTC acquisition and engagement goals.
• Plan and manage experiential activations and events.

QUALIFICATIONS

• 7+ years of developing and executing marketing strategies that drive sales conversion, enhance customer loyalty and deliver strong ROAS.
• Deep knowledge of performance marketing and marketing automation processes.
• Experience driving full-funnel campaigns across a range of paid and owned channels; with an emphasis on DTC.
• Knows how to develop highly engaging creative campaigns that align with business objectives.
• Excellent campaign management skills, with the ability to guide multi-channel efforts from development through execution while adhering to timelines and budgets.
• Mindset of experimentation with strong background of testing and optimization.
• Experienced team player with a track record of driving collaboration across high performing cross-functional teams.
• Familiarity with a variety of analytics tools such as Google Analytics, Google Ads, Data Visualization (i.e. Tableau) is strongly preferred.
• Experience in professional sports, live entertainment or a related field is preferred but not required.
• Must be comfortable working in a highly collaborative, fast-paced, dynamic environment.
• Must be able to work evenings, weekends and holidays as needed.
• This position is based out of the Marquee Sports Network offices in Chicago; remote work is not an option.

About Marquee Sports Network:

Marquee Sports Network is the award-winning home of the Chicago Cubs (MLB) and a proud partner of the Chicago Bears (NFL), Chicago Sky (WNBA) and Chicago Red Stars (NWSL). Marquee Sports Network is also home to local college and high school sporting events, as well as community programming. Named the RSN of the Year in 2023 and 2024 by Cynopsis Media, Marquee Sports Network provides innovative and exclusive year-round regional sports coverage through WatchMarquee.com and the Marquee Sports Network App, accessible at home or on the go through connected TV platforms (Roku, Apple TV, Amazon Fire TV, Samsung TV) and mobile/tablet devices (iOS, Android). Comprehensive sports coverage is also available anytime, anywhere at MarqueeSportsNetwork.com. For more information, visit MarqueeSportsNetwork.com/About.