GoPro
Marketing Manager - Motorsports
GoPro, Little Ferry, New Jersey, us, 07643
About Us:GoPro helps the world to capture and share itself in immersive and exciting ways. We are a force for positivity, celebrating all things awesome while inspiring people to pursue their passions.We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved around the world for its insanely versatile and enabling products.We are GoPro and we love what we build.Location
Remote USA. This role can be performed anywhere from the United States.The Role
GoPro is seeking a Motorsports Marketing Manager who is responsible for designing and executing the 4-wheel Sports program driving credibility and awareness for the product and the brand. You will execute event sponsorships, grassroots event opportunities, brand partnerships, and content/athlete projects within the vertical and continue to bring the brand of GoPro to the Motorsports community.What You Will Do
Identify national event sponsorships and regional grassroots opportunities that will connect the consumer to the brand. Lead cross-functional efforts with identifying Goals & KPIs for each Event Sponsorship execution. Execute these events on a local and national level while working with relevant internal and external stakeholders.Event Project Management:
Facilitate the cross-functional collaboration and ensure execution of these initiativesSocial Media deliverablesPress release detailsAdvocate/Community inclusionPromoting AwardsSales/Channel hospitality opportunitiesTraining inclusionGrassroots Activation teamConsumer InsightsSubmit and manage Creative and Brand service requests for all event sponsorship deliverablesCreative requests for video, copy, web banners, creative assetsPrepare & update year-long Events Sponsorships calendar for internal teams use/refer toPrepare event recap reports for all activationsPrepare monthly Sports Marketing events showcase reportRequest & summarize year-end reports from every event partner to ensure ROIAthlete Management:
Maintaining and selecting the next generation of (identifying, negotiating, and executing contracts) relevant national sports personalities in various 4-wheel playgrounds with a perfect brand fit and strong content creation abilities.Content Program:
Identifying unique content opportunities with athletes, events and other partners that will showcase the product and push the brand forward.Identifying and establishing relationships with credible GoPro filmers/editors within the 4-wheel network to ensure that we can execute on said content opportunities.Skills We’re Excited About
5+ years of experience in MarketingStrong understanding of the Off-Road Motorsports / Powersports industry and trendsExperience in successful project management and tentpole event managementExperience in showing and reporting ROI on every event or project within verticalVital organizational skills and the ability to manage multiple projects simultaneouslyCreative thinking and problem-solving skillsAbility to present and communicate in an effective and impactful wayNetworking skills and the ability to build relationships with partners, sponsors, and important stakeholdersMaintain operational excellence, including managing the vertical budget, create POs and manage invoicing for events activations, and order promo product for event sponsorship, athlete projects and brand collaboration opportunitiesModerate travel requiredWhy Work With Us?
Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.GoPro Highlights
Get your very own GoPro camera + gearMedical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependentsLife insurance and disability benefitsGenerous time off policy12 weeks paid parental leave for new parentsPre-tax and Roth 401(k) optionsDiscounted employee stock purchase plan (ESPP)LiveHealthy monthly wellness reimbursementInnovative remote-friendly wellness classes and eventsFlexible work arrangementsProfessional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and moreOpportunities to get involved in the causes that you care about (annual camera donation + volunteer events)We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.The pay range for this role is between $88,400 - $141,450. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.
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Remote USA. This role can be performed anywhere from the United States.The Role
GoPro is seeking a Motorsports Marketing Manager who is responsible for designing and executing the 4-wheel Sports program driving credibility and awareness for the product and the brand. You will execute event sponsorships, grassroots event opportunities, brand partnerships, and content/athlete projects within the vertical and continue to bring the brand of GoPro to the Motorsports community.What You Will Do
Identify national event sponsorships and regional grassroots opportunities that will connect the consumer to the brand. Lead cross-functional efforts with identifying Goals & KPIs for each Event Sponsorship execution. Execute these events on a local and national level while working with relevant internal and external stakeholders.Event Project Management:
Facilitate the cross-functional collaboration and ensure execution of these initiativesSocial Media deliverablesPress release detailsAdvocate/Community inclusionPromoting AwardsSales/Channel hospitality opportunitiesTraining inclusionGrassroots Activation teamConsumer InsightsSubmit and manage Creative and Brand service requests for all event sponsorship deliverablesCreative requests for video, copy, web banners, creative assetsPrepare & update year-long Events Sponsorships calendar for internal teams use/refer toPrepare event recap reports for all activationsPrepare monthly Sports Marketing events showcase reportRequest & summarize year-end reports from every event partner to ensure ROIAthlete Management:
Maintaining and selecting the next generation of (identifying, negotiating, and executing contracts) relevant national sports personalities in various 4-wheel playgrounds with a perfect brand fit and strong content creation abilities.Content Program:
Identifying unique content opportunities with athletes, events and other partners that will showcase the product and push the brand forward.Identifying and establishing relationships with credible GoPro filmers/editors within the 4-wheel network to ensure that we can execute on said content opportunities.Skills We’re Excited About
5+ years of experience in MarketingStrong understanding of the Off-Road Motorsports / Powersports industry and trendsExperience in successful project management and tentpole event managementExperience in showing and reporting ROI on every event or project within verticalVital organizational skills and the ability to manage multiple projects simultaneouslyCreative thinking and problem-solving skillsAbility to present and communicate in an effective and impactful wayNetworking skills and the ability to build relationships with partners, sponsors, and important stakeholdersMaintain operational excellence, including managing the vertical budget, create POs and manage invoicing for events activations, and order promo product for event sponsorship, athlete projects and brand collaboration opportunitiesModerate travel requiredWhy Work With Us?
Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.GoPro Highlights
Get your very own GoPro camera + gearMedical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependentsLife insurance and disability benefitsGenerous time off policy12 weeks paid parental leave for new parentsPre-tax and Roth 401(k) optionsDiscounted employee stock purchase plan (ESPP)LiveHealthy monthly wellness reimbursementInnovative remote-friendly wellness classes and eventsFlexible work arrangementsProfessional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and moreOpportunities to get involved in the causes that you care about (annual camera donation + volunteer events)We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.The pay range for this role is between $88,400 - $141,450. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.
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