Business Development Representative

DataBank is a leading provider of enterprise-class edge data center colocation, interconnection, and managed cloud services. It was recognized by Deloitte as one of the fastest-growing private U.S. companies in 2023. Although we have robust performance in content marketing, product marketing, and press relations, we recognize the need to enhance our targeted campaign activity and social media presence. To address this, we have created a new role and are seeking a skilled Campaign and Social Media Marketing Manager to join our team. This will be a pivotal role in boosting brand awareness and generating more Marketing Sourced Opportunities (MSOs).

DataBank is proud to be an Equal Opportunity Employer. Our work culture at DataBank does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veterans' status, gender, gender identity, gender expression, genetic information, sexual orientation, or any other characteristic protected by applicable federal, state, or local law.

We are seeking a dynamic and results-driven Business Development Representative (BDR) to join our team and play a key role in executing our Account Based Management (ABM) marketing program. The ideal candidate will have a strong interest and experience in sales, marketing, prospecting, and Information Technology, with a creative mindset to go beyond assigned tasks.

Key Responsibilities:

Account Engagement and Outreach:Generate targeted account engagement through outbound messaging, gifting offers, directed visits to Databank.com, and LinkedIn engagement.Craft and deliver topic-specific content to high-impact decision-makers and influencers.Account Identification and Contact Strategy:Identify correct contacts within target accounts, especially high-impact decision-makers.Develop strategies to bypass gatekeepers and non-value-add employees.Account Targeting and Refinement:Create and refine targeted account lists in collaboration with Sales and Operations teams.Focus on accounts that closely align with Databank’s value proposition.Training and Optimization:Work closely with the Director of Training on a weekly basis.Optimize positioning and engagement techniques, creating custom content for increased Market Qualified Opportunity (MQO) generation rates.Tool Expertise:Engage daily with sales analytic and lead generation tools such as Sales Intel, LinkedIn Navigator, Bombora, Seismic, Salesforce, and other relevant programs.Achieve expertise in these tools to optimize account targeting and high-impact contact curation.Opportunity Transfer:Effectively transfer Market Qualified Opportunities to Account Executive team members.

Qualifications and Skills:

Strong interest/experience in sales, marketing, prospecting, and Information Technology.Creative thinking and problem-solving skills.Excellent communication and interpersonal skills.Familiarity with sales analytic and lead generation tools (Sales Intel, LinkedIn Navigator, Bombora, Seismic, Salesforce, etc.).Ability to work collaboratively with cross-functional teams.

Performance Metrics:

MQO generation rates.Account engagement metrics.Successful transfer of opportunities to Account Executive teams.

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