Sierra Club
Digital Fundraising Specialist
Sierra Club, Washington, District of Columbia, us, 20022
Job Title:
Digital Fundraising SpecialistDepartment:
Digital StrategiesLocation:
Oakland, Washington DC or RemoteReports To:
Associate Director, Digital Fundraising StrategySupervises:
n/aContext:
At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future.Scope:
The Digital Fundraising Specialist leads the technical execution and reporting for the Sierra Club’s email- and SMS-driven fundraising efforts. This position performs a variety of technical and analytic functions; identifies opportunities to improve online fundraising efforts; and works closely with others around the Sierra Club, as well as key consultants and vendors, to ensure that the email and SMS channels align with overall organizational priorities and deliver on revenue goals.
Job activities include but are not limited to:
Implements the Sierra Club’s email and SMS fundraising and engagement program.
Manages content approvals, technical setup, QA process, premium selection, and audience targeting for all outgoing fundraising emails, SMS alerts, and associated landing pages. Owns implementation of the biweekly Insider newsletter, including image selection.Owns reporting and optimizations for the digital fundraising program.
Pulls and evaluates campaign stats, program KPIs and A/B test results on an ongoing basis. Maintains the email and SMS testing roadmap. Monitors and analyzes ongoing welcome series and list size reporting.Coordinates marketing outreach for the Sierra Club’s Green Ventures & Partnerships program.
Works with the Green Ventures & Partnerships team to schedule, draft, and implement corporate partnership content including standalone emails and newsletter promotions. Provides report back data as requested.Supports the Digital Marketing team in identifying fundraising and engagement opportunities across digital channels.
Communicates regularly with Organizing, Communications, Campaigns, and other Sierra Club staff to help keep teammates in the loop with organizational priorities and breaking news moments.Collaborates with the Associate Director, Digital Fundraising Strategy to develop strong campaign content.
Contributes new testing ideas, creative messaging angles, and fundraising tactics to drive more conversions.The successful candidate must demonstrate the following skills, experience and competencies:
Significant experience implementing emails, SMS alerts, and landing pages for a nonprofit organization.Significant experience pulling, compiling, analyzing, and presenting data.Familiarity with our suite of tools and systems (Salesforce, Salesforce Marketing Cloud, and Mobile Commons).Strong communication, organizational, problem-solving and analytical skills. Ability to juggle multiple projects at once while meeting tight deadlines with occasional “rapid response” opportunities.Commitment to collaborating with others in a complex, dynamic organizational environment.Commitment to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility.Solutions-oriented – you see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey.The strongest candidates will also demonstrate the following skills, experience and competencies:
Testing and optimization experience and knowledge of digital fundraising best practices.Experience with cross-departmental collaboration and organization.Proficient in HTML/CSS, website content management systems, spreadsheets, and word processing.Familiarity with basic design elements and editing software.
Compensation and Benefits
The salary range for this position is $80,000 - $90,000 annually.
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union or Sierra Employee Alliance, depending on location.
The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
This is a category 5, exempt, represented position.
Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs.
To ApplyThe Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills.The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.Explore, enjoy and protect the planet.
#J-18808-Ljbffr
Digital Fundraising SpecialistDepartment:
Digital StrategiesLocation:
Oakland, Washington DC or RemoteReports To:
Associate Director, Digital Fundraising StrategySupervises:
n/aContext:
At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future.Scope:
The Digital Fundraising Specialist leads the technical execution and reporting for the Sierra Club’s email- and SMS-driven fundraising efforts. This position performs a variety of technical and analytic functions; identifies opportunities to improve online fundraising efforts; and works closely with others around the Sierra Club, as well as key consultants and vendors, to ensure that the email and SMS channels align with overall organizational priorities and deliver on revenue goals.
Job activities include but are not limited to:
Implements the Sierra Club’s email and SMS fundraising and engagement program.
Manages content approvals, technical setup, QA process, premium selection, and audience targeting for all outgoing fundraising emails, SMS alerts, and associated landing pages. Owns implementation of the biweekly Insider newsletter, including image selection.Owns reporting and optimizations for the digital fundraising program.
Pulls and evaluates campaign stats, program KPIs and A/B test results on an ongoing basis. Maintains the email and SMS testing roadmap. Monitors and analyzes ongoing welcome series and list size reporting.Coordinates marketing outreach for the Sierra Club’s Green Ventures & Partnerships program.
Works with the Green Ventures & Partnerships team to schedule, draft, and implement corporate partnership content including standalone emails and newsletter promotions. Provides report back data as requested.Supports the Digital Marketing team in identifying fundraising and engagement opportunities across digital channels.
Communicates regularly with Organizing, Communications, Campaigns, and other Sierra Club staff to help keep teammates in the loop with organizational priorities and breaking news moments.Collaborates with the Associate Director, Digital Fundraising Strategy to develop strong campaign content.
Contributes new testing ideas, creative messaging angles, and fundraising tactics to drive more conversions.The successful candidate must demonstrate the following skills, experience and competencies:
Significant experience implementing emails, SMS alerts, and landing pages for a nonprofit organization.Significant experience pulling, compiling, analyzing, and presenting data.Familiarity with our suite of tools and systems (Salesforce, Salesforce Marketing Cloud, and Mobile Commons).Strong communication, organizational, problem-solving and analytical skills. Ability to juggle multiple projects at once while meeting tight deadlines with occasional “rapid response” opportunities.Commitment to collaborating with others in a complex, dynamic organizational environment.Commitment to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility.Solutions-oriented – you see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey.The strongest candidates will also demonstrate the following skills, experience and competencies:
Testing and optimization experience and knowledge of digital fundraising best practices.Experience with cross-departmental collaboration and organization.Proficient in HTML/CSS, website content management systems, spreadsheets, and word processing.Familiarity with basic design elements and editing software.
Compensation and Benefits
The salary range for this position is $80,000 - $90,000 annually.
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union or Sierra Employee Alliance, depending on location.
The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
This is a category 5, exempt, represented position.
Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs.
To ApplyThe Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills.The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.Explore, enjoy and protect the planet.
#J-18808-Ljbffr