Recor Medical
Director, Market Development
Recor Medical, Palo Alto, California, United States, 94306
About Recor MedicalAt Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.Position SummaryThe Director of Market Development will play a pivotal role in driving the adoption of the uRDN therapy and increasing the accessible market size for uRDN. Initially, the leader will focus on mapping out the patient pathway for uRDN, understanding the barriers and needs at different stages, and building initiatives to optimize the pathway. The candidate will be working closely with the field Therapy Development Team to execute market development programs in order to fill the patient funnel and drive referrals. This is a people leader position and will report into the Vice President of Marketing & Market Access.Responsibilities and Duties
Immerse in the field to gain deep customer insights on adoption barriers.Work with field Therapy Development team to map out uRDN patient pathway to understand stakeholders at different stages and unmet needs to be filled.Build comprehensive market development plan to break down barriers and drive uRDN adoption in both referring and interventional physicians.Strategically prioritize investment on initiatives to maximize speed of execution and accelerate business impact.Lead cross-functional teams to design programs and initiatives to optimize patient funnel and referral pathway.Work closely with field Therapy Development team to build and execute innovative programs in targeted accounts that are aligned to commercial goals.Build marketing assets and tools needed to support field Therapy Development team.Perform analytics and develop dashboard to measure impact of initiatives.Close partnership with Marketing to share best practices and identify synergistic opportunities for collaboration.Work closely with Marketing and Marcom to execute digital marketing campaigns on targeting referring physicians and lead generation.Provide support to Pipeline Marketing and Scientific/Medical Affairs on assessment of new opportunities to expand uRDN addressable market.Build a world-class market development team based on resource and capability needs.Support local customer engagement events as needed.Requirements
Bachelor’s degree required; MBA or equivalent advanced degree preferred.10+ years of medical device industry experience in Marketing and/or Market Development; additional experience in pharma cardiovascular/hypertension marketing development a plus.Proven track record in driving emerging therapy adoptions.Strategic thinking and prioritization skills.Excellent program management and execution skills.Ability to work collaboratively with Therapy Development, Marketing and Sales to execute market development programs.Ability to partner and collaborate with external stakeholders including physicians and administrators.Experience working in high functioning cross-functional teams.Effective people leader who can attract talents and build a strong and motivated team.Self-motivated and proactive with a positive attitude.Strong interpersonal and problem-solving skills.Fluent in English with excellent written and oral communication skills.Expect to travel up to 40% of the time.Prior experience with building referral pathway for emerging technologies highly preferred.$223,603 - $267,546 a year
(Commensurate with experience, skills, education and training)
COVID-19 vaccination requirementsAt ReCor Medical, we care, we collaborate, we challenge, and we create. Pursuant to these core values, we are focused on the health and safety of our employees, as well as the teamwork essential for innovation of our pioneering technology.COVID-19 vaccines are required for all ReCor US office employees effective June 10, 2021, as well as all new US office employees joining our company.
Fully vaccinated persons are those who are >=14 days post-completion of the recommended series of an FDA-authorized COVID-19 vaccine.Equal Employment OpportunityAt Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
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Immerse in the field to gain deep customer insights on adoption barriers.Work with field Therapy Development team to map out uRDN patient pathway to understand stakeholders at different stages and unmet needs to be filled.Build comprehensive market development plan to break down barriers and drive uRDN adoption in both referring and interventional physicians.Strategically prioritize investment on initiatives to maximize speed of execution and accelerate business impact.Lead cross-functional teams to design programs and initiatives to optimize patient funnel and referral pathway.Work closely with field Therapy Development team to build and execute innovative programs in targeted accounts that are aligned to commercial goals.Build marketing assets and tools needed to support field Therapy Development team.Perform analytics and develop dashboard to measure impact of initiatives.Close partnership with Marketing to share best practices and identify synergistic opportunities for collaboration.Work closely with Marketing and Marcom to execute digital marketing campaigns on targeting referring physicians and lead generation.Provide support to Pipeline Marketing and Scientific/Medical Affairs on assessment of new opportunities to expand uRDN addressable market.Build a world-class market development team based on resource and capability needs.Support local customer engagement events as needed.Requirements
Bachelor’s degree required; MBA or equivalent advanced degree preferred.10+ years of medical device industry experience in Marketing and/or Market Development; additional experience in pharma cardiovascular/hypertension marketing development a plus.Proven track record in driving emerging therapy adoptions.Strategic thinking and prioritization skills.Excellent program management and execution skills.Ability to work collaboratively with Therapy Development, Marketing and Sales to execute market development programs.Ability to partner and collaborate with external stakeholders including physicians and administrators.Experience working in high functioning cross-functional teams.Effective people leader who can attract talents and build a strong and motivated team.Self-motivated and proactive with a positive attitude.Strong interpersonal and problem-solving skills.Fluent in English with excellent written and oral communication skills.Expect to travel up to 40% of the time.Prior experience with building referral pathway for emerging technologies highly preferred.$223,603 - $267,546 a year
(Commensurate with experience, skills, education and training)
COVID-19 vaccination requirementsAt ReCor Medical, we care, we collaborate, we challenge, and we create. Pursuant to these core values, we are focused on the health and safety of our employees, as well as the teamwork essential for innovation of our pioneering technology.COVID-19 vaccines are required for all ReCor US office employees effective June 10, 2021, as well as all new US office employees joining our company.
Fully vaccinated persons are those who are >=14 days post-completion of the recommended series of an FDA-authorized COVID-19 vaccine.Equal Employment OpportunityAt Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
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