Senior Manager, Marketing Analytics Req ID: 201191

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!Overview:SolarWinds is undergoing a transformation toward our cloud future. This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio. We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.Your Role:We are looking for a leader to support marketing teams with understanding performance trends and applying those learnings to improving marketing programs. The Senior Manager, Marketing Analytics will join the Marketing Analytics team. The goal of the Marketing Analytics program is to translate data into business-driving insights and ensure continuous optimization across online metrics and decision making for Marketing teams. The Senior Manager, Marketing Analytics supports both recurring reporting and ad hoc data analyses to equip teams with necessary data and to help identify actionable insights. SolarWinds’ business intelligence program has team members throughout the company with diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization. The Senior Manager joins this peer group to manage planning and performance monitoring, drive insights around the customer journey and lifecycle, track and analyze online customer behavior, campaign performance, and overall lift from marketing programs, and shape our strategic marketing efforts.Your Impact:Manage our team of marketing and web analystsDesign frameworks that help tackle complex business problems, and recommend tactical steps to improve or course-correctPartner directly with Marketing leadership to help achieve revenue and KPI goalsDefine and operationalize best practices for Marketing performance standards / key indicatorsMonitor, measure, and assess how critical initiatives and investments are delivering results for the companyCollaborate with a cross-functional team, including product, marketing, sales, analytics, and financeIdentify optimizations, and implement and measure new processesLead data management and analysis to inform strategy; leveraging company-wide insights to drive process efficiencies that help us make the right growth decisionsPartner with marketing teams to forecast future performance, and then track daily, weekly and monthly business performance against goals and provide trend analysis against prior periodsDevelop and deliver standardized reports of performance of marketing campaigns and activities including email, search, display, affiliate, partner, site promotions, etc.Develop and deliver dashboards and detailed monthly and quarterly results summaries to management teamWork with key stakeholders to develop forecasts for key marketing indicators and success eventsDrive improvements in testing capability and measurement of testsProvide ad hoc and “deep” analysis, synthesize recommendations, and present resultsPropose web projects that we should be working on – backed by dataSuggest future A/B tests based on past test resultsTranslate results of complex analytic problems into actionable recommendations or strategiesYour Experience:Smart and resourceful self-starter who is able to learn the analytics suite of tools and measurement frameworks on-the-job, and become owner of the tools, technology and support for this facet of our organization. The ideal candidate must demonstrate ability and desire to learn this area and become expertPassion for analytics, driving to results, and intellectual curiosity. Desire to help drive immediate improvement in business performance based on analysis6 to 10 years’ experience in digital analyticsNatural ability to effectively communicate results/implications both verbally and in writing to technical and non-technical audiencesExceptional project and organizational/time management skillsAbility to quickly identify and solve problems in a fast paced, changing environmentHighly effective working in teams and meeting tight deadlines; able to articulate abstract business problems and help teams to conceptualize underlying issues and recommended solutionsDetail oriented, able to multi-task, troubleshoot, and problem solveMinimum 3 years experience with a leading web analytics applications, such as Adobe Site CatalystStrong skills with leading analytics and database software, such as Microsoft Excel, Microsoft Access, SQL Server, SAS, SPSS, or othersExperience working with web metricsA love for problem solving and a passion for thinking analyticallyPreferred Experience:Demonstrated analytical ability with digital measurement, particularly with complex and abstract business problems. Strong quantitative analysis skills with an aptitude for mining large data setsFamiliar with best practices across all facets of the online experience. Understanding of HTML and web technologies and concepts, including experience with high transaction websites and database marketingNatural ability to effectively communicate results/findings both verbally and in writing to technical and non-technical audiencesExperience helping stakeholders improve their operations and answer business questions using dataStrong Microsoft Excel, Access, and/or SQL skills, including pulling data out of a SQL server and manipulate as needed to run complex and insightful analysis; experience with statistical analytics tools (Python, R, SAS) is a plusExperience with web analytics tools such as Adobe Analytics or Google Analytics is a plusExperience with tag management solutions, such as Adobe DTM or Google’s GTM is a plusStrong knowledge base in all facets of web analytics (data capture, measurement, reporting and translation into business and/or behavioral insights) is a plus

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