Senior Manager, Marketing Analytics

About UsAt Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe.Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.About The RoleAs the Sr. Manager, Marketing Analytics for all Auctane brands, you are tasked with turning various marketing data streams into actionable insights that will drive the strategic direction of our marketing efforts worldwide. Your mandate extends beyond mere analysis; you actively support optimizing marketing strategies and tactics, ensuring alignment with overarching business objectives. Leading a team of marketing analysts and experimentation specialists, you allow the team to make data-driven decisions, while guiding your team to uncover trends, identify opportunities, and translate findings into actionable recommendations.The ideal candidate will possess a formidable blend of analytical prowess, strategic vision, and leadership acumen. Your track record in marketing analytics, coupled with a knack for project management, will be indispensable assets in driving measurable impact across our global marketing landscape. As the steward of our marketing analytics function, you will wield data as a strategic weapon, propelling Auctane brands to new heights of success in the dynamic marketplace. Collaboration will be your cornerstone, as you forge alliances with cross-functional teams, enabling seamless integration of analytics insights into every facet of our marketing ecosystem.Primary ObjectivesFoster a collaborative environment where team members are empowered to leverage their expertise and creativity to deliver cutting-edge solutions.Implement and streamline reporting processes to increase efficiency and accuracy, including the automation of routine reports and dashboards where applicable.Leverage advanced data analysis techniques to uncover actionable insights within marketing performance data, focusing on trends and patterns that directly impact the acquisition and conversion of Ideal Customer Profile (ICP) trials.Lead the development and execution of robust forecasting models for marketing volume, utilizing historical data and market trends.Construct comprehensive, driver-based models for the marketing organization, mapping key performance indicators to specific drivers and variables.Develop and deliver regular reports and presentations on marketing performance to stakeholders across the business.Continuously improve measurement processes and methodologies.What will you be doing?Direct a team responsible for strategizing, mapping out, and executing the website's strategic trajectory.Proactively communicate insights and recommendations to stakeholders across the business.Conduct deep-dive analysis on specific marketing initiatives to understand performance drivers and opportunities for optimization.Build forecasting and driver-based models to understand predict future performance.Continuously monitor and troubleshoot data quality issues.What are we looking for?Bachelor's Degree in Marketing, Economics, Statistics or any quantitative discipline required.Masters Degree in Marketing, Economics, Analytics desired.Minimum of 5-10 years of experience in marketing analytics.Minimum of 3-5 years of directly managing analytics professionals.Strong analytical skills and experience working with large and complex datasets.Expert knowledge of web analytics tools such as Google Analytics, Adobe Analytics, or similar.Proven track record of working within marketing automation platforms and tools.In-depth familiarity with BI and data visualization tools.Excellent communication skills.Ability to work in a dynamic, fast-paced environment.Ability to question the status quo and look for continuous improvement opportunities.What will make you stand out?10+ years of B2B and B2C marketing experience.Strong leader; has managed global demand generation campaigns.Strong project planner; collaborates well with others at all levels.Statistical programming experience in R, RStudio.Expertise in statistical analysis around A/B/multivariate testing.Familiarity with multitouch and marketing mix models.The TechHubspot/Marketo/Salesforce.Looker/Tableau.Excel/Google Sheets (required), SQL/R (preferred).BigQuery.What do we offer?Discount on your personal shipment orders via stamps.com and GlobalPost.Charitable donation matching.Volunteer day.Referral Fee.Great work-life balance.An inclusive and upbeat work environment.A cross-cultural atmosphere.Company events.Internal and external training.We are a hybrid company.We offer 10 paid days off for U.S. holidays throughout the year!Health and Wellness options.Flexible PTO policy.Attractive office space in the heart of central Austin, Texas.Weekly catered lunches at our office.Free garage parking directly across from the office building.Fitness center in the office.Gym discount program.Weekly onsite yoga sessions.401k employer matching program.Education reimbursement.Pet insurance discounts.Free access to Rocket Lawyer.Free Telehealth services.Monthly discount at Massage Envy.Annual merit reviews.BenefitsHub platform.Wellness programs.Additional Position Duties:Sit for prolonged periods of time.Utilize wrist and hands for a prolonged period of time.Walk short distances.Stand for short periods.Speaking and conversing with others.Lift up to 25lbs without assistance up to chest height.Equal Opportunity Employer/Veterans/Disabled

#J-18808-Ljbffr