Performance Marketing Manager

Responsibilities:Strategize, implement, and optimize performance marketing campaigns across diverse digital platforms, including search engines, social media, display networks, and affiliate channels.Evaluate campaign performance data to uncover trends, insights, and opportunities for enhancement, using this information to guide strategic decisions and adjustments.Efficiently manage marketing budgets to ensure maximum ROI.Collaborate on creating ad creatives, applying best practices and insights to develop engaging and high-performing advertisements.Oversee paid search campaigns, ensuring they are optimized for maximum reach and effectiveness.Craft and execute email marketing campaigns to engage and nurture leads.Conduct segmentation and A/B testing to drive continuous improvement.Generate regular reports and insights for key stakeholders, integrating feedback for ongoing optimization.Qualifications:3-5 years of experience in performance marketing.Demonstrated success in executing digital marketing campaigns with quantifiable results.In-depth knowledge of paid media, SEM, social media, email marketing, and content marketing best practices.Strong communication and interpersonal skills, with the ability to collaborate effectively in a dynamic environment.

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